Best of Reel: Terence Neale at Egg Films for Adidas ‘Originals’.
“Brace yourself for the bold new adidas Originals spot, “Original is never finished,” in support of its latest collection which recently launched worldwide. A visually stunning video, dark and menacing in its atmosphere, celebrates street culture, authenticity and going after one’s dreams. Features an inspiring remix of the iconic song “My Way” originally sung by Frank Sinatra, a lot of the spot’s visuals, whether it’s Snoop Dogg transforming into a canine, black basketballs raining from the sky or women destroying drones with baseball bats, work on shock value. And of course, some have been shocked. A quick scroll through the video’s comments on YouTube find as many accounts praising the ad’s visuals as labelling it “satanic”, “Illuminati” and just plain “weird”. But with over seven and a half million views since release, “Original is never finished” is already making a huge splash. Love it Terence Neale!”
Special Mention: Dan Mace at Groundglass for Tusker Lager ‘Finding 42’.
“Here’s to you, Dan, for a genuinely engaging and epic spot. Coupled with stunning visuals, a truly unique portrayal of this energetic and colourful nation and it’s people has been created. The images are stunning and beautifully art directed, the edit is dynamic and the sound design is powerful. It’s a truly impactful portrayal of Kenya, an energetic and colourful nation and it’s people. Just like the VO, I too felt warm inside after watching this.”
Special Mention: The team at Lung Animation for Woolworths ‘Find the Magic in Christmas – Episode 1’.
“A beautifully animated piece with great character design and direction. As Santa’s enchanting story unfolds, we are reminded that Christmas is a time for giving. It’s fun, it’s interactive and it’s a great way to help spread the love and the magic of storytelling at Christmas.”