SHE DID THAT PARTY GALLERY 2026 

Our very first SHE DID THAT party, created for the incredible ladies and theydies of our industry. And can we just say: there was something pretty powerful about watching women move differently in a space that was theirs.

But it’s one of our SHE DID THAT party guests, Justine Puren-Calverley, co-founder and director at FirstPencil, who summed it up best:

“Groups of women conjure up a certain magic. Being in a group of our familiars allows for a letting down of guards we didn’t even know we had. We’re so used to having to check each other’s backs (we’re hardwired to do this), that being in a space where that isn’t necessary opens up so much capacity for fun and sharing and creativity and honesty and camaraderie.

What a joy to be amongst a group of women who all felt safe and free and were all just up for a really good time. We need spaces like these to remind us of just how many powerful, creative women are responsible for so much of the success in our industry. The privilege of standing amongst them was not lost on me.

I’ve been on a bit of a Susan Sontag binge and she speaks of the importance for women to drive the change independently of men. Of course, we love the guys – we love hanging with them and working with them and learning from them, but, flip, being in a group of women who were all about the power and the good and the fun and the creative is how we make ourselves feel free.“

A huge thank you to Kensi and our friends at Nedbank for believing in the idea and helping us make the space even bigger, and to our 28 production partners and brand partners Heineken Beverages, Volkswagen, KFC and VRtuosus for backing us. Big love to Prop Art Rentals and Len Cockcraft, Chelsey Sparks, Zootee Studios, Texx and the City, City Lodge Janette, Justine, Kelly and the whole brilliant team at The Electric, plus all our artists, performers and crew.

We have a feeling this is just the beginning of SHE DID THAT. ❤️
All images by Laura McCullagh.

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IDIDTHAT PRODUCTION PARTNERS:
0307, Algranti Music, Audio Militia, Bioscope Films, Blacksmith Collective, Carbon Films, Darling Films, David Prior Photography, Deliverance Post Production, Egg Films, FORT, Giant Films, Groundglass, HELLO_COLAB, Kurated Collective, Love Films, Mushroom Media, Patriot Films, POST CT, Pressure Cooker Studios, Robot, ROMANCE, Sanaa Films, Spitfire Films, Tessa Ford Post, They Films, TinToy Films, Triple Story

IDIDTHAT BRAND PARTNERS:
Heineken, Nedbank, KFC, VW and VRtuosus

IDIDTHAT SUPPORT PARTNERS:
City Lodge, PROP ART, POPCO, TEXX AND THE CITY & Yarneigh Studios

SHE DIDTHAT PARTY GALLERY 2026 

The pics are coming. If your internet’s having a moment, give it a sec.

VIEW ALL GALLERIES

IDIDTHAT PRODUCTION PARTNERS:
0307, Algranti Music, Audio Militia, Bioscope Films, Blacksmith Collective, Carbon Films, Darling Films, David Prior Photography, Deliverance Post Production, Egg Films, FORT, Giant Films, Groundglass, HELLO_COLAB, Kurated Collective, Love Films, Mushroom Media, Patriot Films, POST CT, Pressure Cooker Studios, Robot, ROMANCE, Sanaa Films, Spitfire Films, Tessa Ford Post, They Films, TinToy Films, Triple Story

IDIDTHAT BRAND PARTNERS:
Heineken, Nedbank, KFC, VW and VRtuosus

IDIDTHAT SUPPORT PARTNERS:
City Lodge, PROP ART, POPCO, TEXX AND THE CITY & Yarneigh Studios