D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Find out more about SA’s top-ranked companies at Loeries 2018
Although the Loeries only seem like a distant memory that conjures up the smell of cheap tequila and even cheaper regrets, the official Loeries rankings were released and we’ve gone and created the ultimate cheat sheet for you. Find out more about South Africa's top creative and production companies out there. Yup, it’s the ultimate goodie bag! Grab ye olde quill and ink and start taking notes because, for the next year, these are the companies you want to work with
Pitch Please, it’s Howard Audio!
We get the score from Adam Howard himself on Howard Audio’s journey and what this globally awarded sound facility has to offer the industry now. [Beware of music puns, some serious name-dropping (because we insisted) and some acapella soundscaping, obviously.] Nothing but treble here folks! Ba-dum tsssh!
Zootee Studios: For those online jobs with those online budgets. Meet the Good Guys in Camera and Gear Rental. (Interview)
Meet Zootee Studios. Calling all online content creators and indie filmmakers, we are pleased to introduce you to the most affordable camera and gear rental company in Cape Town and they're happy to beat ANYONE'S quote by 10%. Read this sexy Editorial and get 35% off your first rental #TrueStory
‘They Did That’ October 2018. View South Africa’s New Work.
‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
Inside the Agency with Grid: Out with Branding, In with Culture
Grid has become so much more than just the branding and design specialists we’ve come to know. But to fully understand their new offering we needed to find their G in Culture. We went into the agency for a one-on-one with the Big Guns; CCO Nathan Reddy and Joint CEO’s and Partners David Cohen and Adam Byars for a behind-the-scenes look.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
