D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: January 2017
Liam Wielopolski, Chief Creative Officer at DDB South Africa, awards the best in film craft by Production Companies this month. He was ranked number 3 Chief Creative Officer at the recent Loeries rankings, but more importantly, his Avi on Twitter is an egg, he has 11 followers and his one and only tweet reads: “First tweet, yehaa!’’ - that was back in June 2011… When Liam’s not strategically questioning and undermining the conventions of social media, he’s an industry leader and you need to take note of what he rates as South Africa’s best. We’re honoured to have you Liam…yehaa! 😉
Best in Film Craft: December 2016
Fran Luckin, Chief Creative Officer at Grey Africa Johannesburg, awards the best in film craft by Production Companies this month. She's a bad ass who's bl**dy brilliant at spotting the best craft, so grab your skinny soy frappuccino and have a read through her comments.
Best in Film Craft: November 2016
Molefi Thulo, Creative Director at Ogilvy & Mather Johannesburg, awards the best in film craft by Production Companies this month. With only 3 spots awarded, he'll now be known as 'Terminator Thulo'. View the winners and all the entries by the leading production companies in South Africa.
