South Africa wins big at One Show. Here’s the work.

South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.

If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.

GOLD PENCIL

AWARDED
Gold:
Creator Content | Multi-Creator Collaboration
Creator Content | Community Activation
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Engagement

AWARDED
Gold:
Gaming | Gaming for Good
Branded Entertainment | Branded Entertainment for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good

AWARDED
Gold:
The Indies | Print & Out of Home

SILVER PENCIL

AWARDED
Silver:
Integrated / Omnichannel | Craft – Use of Technology
Creative Use of Data | Data for Good

AWARDED
Silver:
Health & Wellness | Public Relations
Social Media | Community Building

AWARDED
Silver:
Social Media | Social Post – Single

 

AWARDED
Silver:
The Indies | Craft – Cinematography

BRONZE PENCIL

AWARDED
Bronze:
Branded Entertainment | Craft – Use of Technology
Creative Use of Technology | Technology as a Creative Tool

 

AWARDED
Bronze:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good

.

AWARDED
Bronze:
Radio & Audio-First | Craft – Writing – Series

AWARDED
Bronze:
Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation

AWARDED
Bronze:
The Indies | Direct Marketing
The Indies | Campaigns for Good

 

MERIT AWARD

AWARDED
Merit:
Branded Entertainment | Craft – Storytelling
Cultural Driver | Cultural Driver for Good
Branded Entertainment | Full Length Video – Single
Film & Video | Film & Video for Good
Moving Image Craft & Production | Use of Technology
Creative Use of Technology | Technology for Good

AWARDED
Merit:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive

AWARDED
Merit:
Branded Entertainment | User-Generated Content (UGC)

AWARDED
Merit:
Social Media | Social Media for Good

AWARDED
Merit:
Film & Video | Use of Humor

AWARDED
Merit:
Radio & Audio-First | Craft – Use of Humor

AWARDED
Merit:
Social Media | Best Use of TikTok

AWARDED
Merit:
Public Relations | Public Relations for Good

AWARDED
Merit:
Sustainable Development Goals Pencil | Sustainable Development Goals

AWARDED
Merit:
Design in Advertising | Print Advertisements

AWARDED
Merit:
Radio & Audio-First | Innovation – Use of Media in Radio & Audio

AWARDED
Merit:
Integrated / Omnichannel  | Craft – Use of Humor

AWARDED
Merit:
Film & Video | TV, VOD, & Online | Over 90 Seconds – Single

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Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

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