IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Have you heard of Nico Nyoni? Content Director makes the move to shooting with agencies.
Director Nico Nyoni has worked on some of the toughest reality TV sets in the biz. After years of content directing with Let it Rain Films he’s now moving toward shooting content with agencies and we’ve never been more ready!
South Africa Awarded 25 D&AD Shortlists
South Africa ranked 12th in the top 20 countries with 25 shortlists. We’ve put together all the work and featured the companies that received a finalist. Pencil winners will be announced on the 23rd of May 2019. Holding thumbs you sexy clever people you!
Film Director Norman Maake returns to directing commercials, joining the team at Figment Films
After a triumphant time spent in the long-form game, Norman Maake returns to the world of commercials and we couldn’t be happier to see his always-smiling face. We touch on everything from joining the esteemed team at Figment Films, his celeb-fueled career highlights, the success of his recent feature film and what makes him the contemporary South African Director to keep your eyes on. There’s also a bit about Kwaito guys, yup, it’s everything you didn’t know you needed to know.
One Show 2019 Showcase: View South Africa’s Winning Work
(Updated: First Night of One Show Pencils Announced) We’ll be bringing you the One Show 2019 results and all of South Africa's winning work as they are announced on the 8th and 10th of May, in the meantime keep that celebratory bottle of tequila on ice. A Finalist has won either a Pencil or Merit award in the competition, so congrats you beautiful soon-to-be Pencil/Merit-wielding winners you!
Gentlemen Films Lays Down Epic Challenge
Four Directors. Four short films. One "star".
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.