South Africa’s D&AD results are in, here’s the work.
South Africa picked up a handful of shortlist recognitions at this year’s D&AD Awards, with a Wood Pencil awarded to Accenture Song for Allan Gray’s ‘A Seat at The Table’. Love this work, go team! And while it wasn’t the country’s biggest year at D&AD, getting shortlisted here still means the work stood out among some of the best creative entries in the world.
D&AD Awards remain one of the industry’s toughest benchmarks for creative excellence across design, advertising, craft, and production. Here’s a quick look at the different D&AD Pencil levels:
Shortlist: Work that demonstrates merit, worthy of recognition and in the top echelon of entries. It’s awarded in all categories in the first instance.
Wood Pencil: The best of the year in advertising, design, craft, culture and impact.
Graphite Pencil: For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil.
Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to outstanding work that achieves true creative excellence.
White Pencil: For exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change.
Black Pencil: The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
D&AD AWARD WINNERS
AWARDED
Shortlist: Impact
Shortlist: Sports Entertainment
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Hey South Africa, the lover and fighter is back to make you feel something!
Director Erik Johann Van Wyk, one of South Africa’s most talented exports is home. The multi-award-winning director renowned for his emotionally moving high-concept work has returned to South Africa and launched his own local production company, ‘Lovers & Fighters.’
Imraan Christian finds a new canvas at Egg Films
Imraan Christian’s recent move to Egg Films marks a natural, yet anticipated, evolution in his artistic journey. The award-winning director has very quickly made a name for himself in the commercials world, crafting strong visual work and embracing a profound commitment to creating lasting relationships with his collaborators and cast. This philosophy is beautifully encapsulated in his personal mantra, ‘I always hope to leave more than I take.’ The announcement of Imraan joining the roster at Egg Films coincides with the release of his latest commercial for TymeBank in collaboration Accenture Song.
POST gets sexier, welcomes Two AM to the building, now offering full post AND sound design, composition and voice-over facilities
POST has established itself as a top full-service post-production, VFX and Sound Design solutions hub with a super sexy creative space housed in the Old Castle Brewery in Cape Town. Get ready to high-five convenience because the team are now broadening their offering as they are joined in their building by Two AM Music. Although the companies will remain independent, the under-one-roof collaboration will mean that POST clients will now have in-house access to Original Music Composition and studio-quality Voice-over recording facilities.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
