South Africa’s D&AD results are in, here’s the work.
South Africa picked up a handful of shortlist recognitions at this year’s D&AD Awards, with a Wood Pencil awarded to Accenture Song for Allan Gray’s ‘A Seat at The Table’. Love this work, go team! And while it wasn’t the country’s biggest year at D&AD, getting shortlisted here still means the work stood out among some of the best creative entries in the world.
D&AD Awards remain one of the industry’s toughest benchmarks for creative excellence across design, advertising, craft, and production. Here’s a quick look at the different D&AD Pencil levels:
Shortlist: Work that demonstrates merit, worthy of recognition and in the top echelon of entries. It’s awarded in all categories in the first instance.
Wood Pencil: The best of the year in advertising, design, craft, culture and impact.
Graphite Pencil: For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil.
Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to outstanding work that achieves true creative excellence.
White Pencil: For exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change.
Black Pencil: The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
D&AD AWARD WINNERS
AWARDED
Shortlist: Impact
Shortlist: Sports Entertainment
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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Best in Film Craft: July 2017
Zwelakhe Zee Tshabangu, Founder and ECD at The Make Beautiful Agency, awards iDidTht’s best in film craft for July. Zee is an industry leader in taking selfies, dropping swagger, dressing fly and being a multi-award winning creative. An honour to have you Zee!
Best in Film Craft: June 2017
Brendan Hoffmann awards iDidTht’s best in film craft for June. The Hoff is an industry leader in raising kids and being an all round kind and gentle family man… Oh and he happens to also be a multi-award winning creative badass! An honour to have you Hoffers.
Best in Film Craft: May 2017
Bridget Johnson awards this month’s best in film craft by Production Companies. She doesn’t like to brag, so we’ll do it for her: Bridget is brilliant! She’s been in the game for over 2 decades, scooped up a ridiculous amount of awards and has judged everything from Cannes to that weird hat you once wore. We bow down to her greatness!
