BEST OF REEL: Surf Shack ‘Dead Fish Eyes’ by Dirk van Niekerk of 7Films – Direction Craft
When a piece of film is good I like to try work out what it is, specifically, that draws me in. Is it the words in a great script that make me watch more, or the beautiful, uncomfortable images that make me listen to the words? When I can’t decide I know it’s a goody. In this case everything comes together beautifully. From the raw narration to the combination of long, composed shots and fluid observational moments, all suspended in a meticulously paced edit and beautifully crafted soundtrack. I like that the visual interpretation of the script is not as literal as it might have been. It’s also deliciously textural and kind of awful at the same time. The end sequence of the little boy in the surf at sunrise is sublime. Besides feeling like you’re on the surfboard with him, the ending delivers the perfect redemptive note to the story. Always good. Well done Dirk Van Niekerk, 7Films, and all involved. Jealous!
SPECIAL MENTION: Volkswagen Amarok ‘Stuntman’ by Bruno Bossi at Carbon Films – Direction Craft
Special props to Bruno Bossi for his slick epic, Stuntman, for VW Amarok. In this spot he manages to combine explosions, stunts, death-drop cliffs, a high-speed chase, a moving pantechnicon, base jumping and a super shiny Amarok, all with his signature polish.
SPECIAL MENTION: Kit Kat ‘Katapult’ by Trevor Clarence at Your Girlfriend – Direction Craft
In an industry obsessed with montage ads and lofty manifesto VO’s, it’s great to see a pure comedy spot again. This one is well put together with nice casting and performances, and well-selected cut-aways that push the humour. I love the carving maiden who serves absolutely no purpose in the story except maybe to highlight its ridiculousness. The spot made me smile, old-school like.
SPECIAL MENTION: DSTV ‘uMama’ and ‘Magubane’ by Tebza at Bomb Commercials – Direction Craft
Honourable readers, treat yourself to these two crowd pleasers from Tebza at Bomb. Great casting, on-point shot selection and nice production values.