South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.

The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!

If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact [email protected] to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!

AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design

AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series

AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Radio & Audio-First | Use of Humour

AWARDED:
Finalist:
Moving Image Craft & Production | Cinematography – Single

AWARDED:
Finalist:
Film & Video | Low Budget

AWARDED:
Finalist:
Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist:
Film & Video | Film & Video for Good

AWARDED:
Finalist:
Music & Sound Craft | Music Adaptation – Instrumental

AWARDED:
Finalist: Radio & Audio-First | Custom Content

AWARDED:
Finalist: Experiential & Immersive | Experiential Audio

AWARDED:
Finalist:
Interactive, Online & Mobile | Craft – Writing

AWARDED:
Finalist:
Music & Sound Craft | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist: Film & Video | Use of Humour

AWARDED:
Finalist: Moving Image Craft & Production | Direction – Single

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Will you be at the IDIDTHAT HOUSE Party this Loeries?

If you haven’t been tapped on the shoulder yet, you might want to start sending briefs to your favourite producer. Only our Production Partners hold the keys to the guest list and each company gets to invite their select crew of clients, collaborators, and co-conspirators.

Romance breaks the formula with director Nthato Mokgata

There is fresh blood at ROMANCE. Nthato Mokgata has stepped into commercial filmmaking, joining ROMANCE’s diverse lineup of directing talent. But, calling Nthato a director barely scratches the surface. From pioneering Pan African electronic music as Spoek Mathambo, to winning an Annie Award with his Disney short ‘Surf Sangoma’, and releasing his debut novel ‘Ghost in the Drum’, his work has always defied borders. Now he’s applying that distinctive voice to the world of advertising, opening new possibilities for South African creatives.

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

Best in Film Craft: January 2019

Anna Wintour, Karl Lagerfeld, Elton John, Nathan Reddy - The only four humans who can successfully pull off wearing sunglasses indoors. Anna, Karl and Elton weren’t quite right for this gig, but we’re super proud to have Chairman & Founder of Grid Worldwide, Nathan Reddy, judging South Africa's best in Production Craft this month. The future is so bright son 😎 Thanks Nate and congrats to all of iDidTht's Craft Award winners.

iDidTht Craft Awards Rankings 2018

Every month iDidTht teams up with ad industry leaders to award the finest in South African film and production craft. It’s now our honour to share with you The Official iDidTht Craft Awards Rankings 2018. These truly were the best of the best in the industry in Film Production, Post Production, Music & Sound, Animation & SFX. Congratulations you beautiful clever people you!

Best in Film Craft: December 2018

Welcome to January team – the Monday of months.😭To cheer you up here are this month’s iDidTht Craft Award results as judged by Juliet Honey, Creative Director at Net#work BBDO. Juliet’s eye for craft is like none other and in short, she memes business…and also means it. Juliet, honey, it's an honour!