South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
AWARDED:
Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
[PODCAST] Client Hot Seat: How marketers really assess creative, briefs and production partners with Bridget Harpur, Grant Macpherson, Tebogo Motsepe and Star Kachisa
Ever wondered what really happens when your script lands in a marketer’s inbox? What makes them sit up, what makes them stall, and what sends your big idea straight to the bin? At this year’s IDIDTHAT HOUSE, inside the Nedbank Loft at Loeries Fringe 2025, we flipped the script and put the marketers in the hot seat. Moderated and joined by Tebogo Motsepe (Executive Head: Marketing Strategy, Nedbank), the panel pulled zero punches as Grant Macpherson (CMO, KFC South Africa), Bridget Harpur (Head of Marketing, Volkswagen Group Africa), and Star Kachisa (Head of Marketing, Spotify Sub-Saharan Africa) revealed how ideas really get judged behind closed doors.
Loeries Week found its heart at IDIDTHAT HOUSE
For two unforgettable days, IDIDTHAT HOUSE turned into the ultimate hangout space at Loeries Fringe. Production companies, agencies, and brands came together to talk shop, eat toasties, share drinks, and dance it all out.
IDIDTHAT HOUSE 2025 Gallery, Loeries Fringe Day 2
(See all this pics) Day 2, 10 October, IDIDTHAT HOUSE was back in full swing. We kicked things off with brekkie rolls, Bloody Marys, and coffee strong enough to power another round of inspiring panel chats, with POPCO keeping everyone cool in between. Then came the IDIDTHAT HOUSE Party. An exclusive party for those who got the nod from our incredible production partners, and wow, did you show up. Massive love to everyone who joined us, laughed with us, and made it one for the books. We had the absolute best time with you.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: February 2019
This month’s iDidTht Craft Awards are judged by the legendary Founder and ECD at House of Brave, Vanessa Pearson. Hold onto your word count because Vanessa is an Advertising Person of the Year nominee, Cannes Judge, D&AD Judge and Loeries Judge, a multiple winner of Cannes Gold Lions, One Show Golds, Clio Statues, Loeries, Ads of the Year and New York Festival Grand Prix's and one of the most highly acclaimed Creative Directors on the African Continent. Vanessa we are putting our hands together, taking them apart and doing that several times in your honour👏👏👏
Best in Film Craft: January 2019
Anna Wintour, Karl Lagerfeld, Elton John, Nathan Reddy - The only four humans who can successfully pull off wearing sunglasses indoors. Anna, Karl and Elton weren’t quite right for this gig, but we’re super proud to have Chairman & Founder of Grid Worldwide, Nathan Reddy, judging South Africa's best in Production Craft this month. The future is so bright son 😎 Thanks Nate and congrats to all of iDidTht's Craft Award winners.
iDidTht Craft Awards Rankings 2018
Every month iDidTht teams up with ad industry leaders to award the finest in South African film and production craft. It’s now our honour to share with you The Official iDidTht Craft Awards Rankings 2018. These truly were the best of the best in the industry in Film Production, Post Production, Music & Sound, Animation & SFX. Congratulations you beautiful clever people you!
