Best of Reel awarded to SAB 18+ ‘Be The Mentor’ for Direction, Editing, Grade, and Original Music Craft
Anna Wintour, Karl Lagerfeld, Elton John, Nathan Reddy – The only four humans who can successfully pull off wearing sunglasses indoors. Anna, Karl and Elton weren’t quite right for this gig, but we’re super proud to have Chairman & Founder of Grid Worldwide, Nathan Reddy, judging South Africa’s best in Production Craft this month. The future is so bright son 😎 Thanks Nate and congrats to all of iDidTht’s Craft Award winners.
BEST OF REEL:
SAB 18+ ‘Be The Mentor’
Egg Films | Zwelethu Radebe (Direction Craft)
William Kalmer (Editing Craft) / Nic Apostoli (Grade Craft) / Grant Booth (Original Music Craft)
*Please note this spot was entered for Editing, Grade and Original Music by Egg Films on behalf of the above-mentioned people.
Coca-Cola ‘Share A Coke with Euwelia & Bonganiokuhlekwamadlamane’
Bioscope Films | Fausto Becatti
Best of Reel: SAB 18+ ‘Be The Mentor’ by Zwelethu Radebe at Egg Films (Direction Craft), William Kalmer (Editing Craft), Nic Apostoli (Grade Craft), and Grant Booth (Original Music Craft)
This month’s winner holistically held my attention even though it was long. Idea, acting, storytelling at its best. Craft is everything, it’s not just one thing. This spot had all the pieces together.. The ability to move a person and be so pure to your craft is what this piece is about.
Special Mention: ‘Sea Bones’ by Rob Smith at Carbon Films – Direction Craft
The ability to hold attention in a very distracted world is epic. Weird yet compelling. Here the craft is more about the tension of the character.
Special Mention: ‘Share a Coke’ campaign by Fausto Becatti at Bioscope Films – Direction Craft
I love it when a film captures the real, the authentic and the beauty. Keep on going Coke!
Special Mention: Pick n Pay ‘Nature Calls’ by Anthony Lee Martin – Editing Craft
It is a beautiful execution of a complex category. All areas of storytelling beautiful executed without saying a word.
Nathan has established an outstanding track record over the last twenty years. He continues to be awarded by his peers both locally and across the globe. Grid has become the most awarded brand driven Design Company in South Africa, Africa and the Middle East. Nathan’s rise to become one of South Africa’s most respected and awarded creatives has been meteoric.
In 1992, just two years after starting his career at FCB, Nathan joined TBWA/Hunt Lascaris as Head of Design. He then moved on to head up the design department at AMC, (subsequently DDB South Africa). Nathan is a founding member of TBWA/Gavin/Reddy and remains a committed advocate of Grid’s simple philosophy: “The world doesn’t need another brand. #make it mean something.”
An intuitive grasp of a brand’s essence and an outstanding ability to capture, reflect and deliver a disciplined brand personality across multiple touch points has helped attract a growing number of sophisticated marketers: Brand South Africa, Sasol, Telkom, Liberty South Africa, ACSA, SA Tourism, BMW, Transnet, Ster-Kinekor, MTN, Exclusive Books, Southern Sun, McDonald’s, Nissan, Coca-Cola, Mobil, Liberty Life, YFM, ICC Cricket World Cup and FNB. This string of blue-chip brands has recently been further enhanced by the addition of the rebranding of Qatar Tourism. The positive transformation of the South African Design Industry remains Nathan’s greatest source of inspiration. He is the founder of The South African Graphic Design Council (THINK) and an executive Director of the Creative Circle. His work has been extensively published both locally and abroad. The quality and relevance of South African design continues to be considerably enriched by Nathan’s unique combination of passion and discipline.
Gentlemen Films | Julian Redpath
Spar TOPS ‘A Serious Country’
*Please note this spot was entered for Editing by Gentlemen Films on behalf of Julian Redpath