South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact [email protected] to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
AWARDED:
Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Christian Mangachena drops provocative fashion film ‘Big Queen on Small Street’
Sanaa Films’ director Christian Mangachena doesn’t play it safe. His work is raw, slice-of-life, and a little too close for comfort, which is exactly why it’s so damn exciting. He’s also an exciting commercial option, with an instinct for stories that feel lived-in rather than styled.
Box Nation takes South Africa’s homegrown motorsport, spinning, onto the global stage
Heritage is not just about those cultures we inherit but also those we create, the ones that rise from our streets and become part of our national identity. One of the most powerful of these is spinning, South Africa’s first homegrown motorsport and ‘Box Nation’ is turning this township-born sport into South Africa’s next global cultural export.
MISS NG PIECE proves Bananas on a winning streak with KFC
With their latest KFC Thailand commercial, ‘MISS NG PIECE’, they show how the collaboration between Bananas, KFC Thailand, and Carbon Films’ director Bruno Bossi is fast becoming a streak of standout work. The team turns the simple launch of six collectable Baby Saunders figurines into a funny and cinematic story about the very human frustration of being just one short of a complete set.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: November 2018
Ke Dezemba Boss!😎 But first… November’s iDidTht Craft Awards have officially been judged by one of the biggest guns in the industry. Raise your craft gin glasses to the legend herself: former Chairperson of The Loeries, Creative Director at FCB and a leader we’d happily follow into any pitch, Suhana Gordhan! Massive congrats to all the sexy winners.
Best in Film Craft: October 2018
This month’s iDidTht Craft Awards are judged by the legend himself, Xolisa Dyeshana. If you don’t know who Xolisa is, well tbh, we don’t see the brightest future for you in advertising, but in short: Chairperson of the Creative Circle/Chief Creative Officer and partner at Joe Public/Former Chairperson of The Loeries/named one of the Top 6 People To Watch In Advertising by Finweek/Seriously, Google guys!
Best in Film Craft: September 2018
This month’s iDidTht Craft Awards are judged by Consulting ECD at WICK, Bridget Johnson. Bridget has over 20 years’ experience at SA’s best advertising agencies and all the awards and accolades to back up a truly powerful career. Judging our Craft Awards will no doubt be a new highlight… Glad to be of assistance Bridget 😉 and honoured to have you!
