


IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm


IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
After three consecutive years winning ‘Ad of the Year’, 7Films celebrates work that means something
We caught up with Executive Producer Nina van Rensburg and Director Lourens van Rensburg from 7Films about creating work with meaning, the changes they’ve adapted to in the industry and we get to meet the latest sexy addition to their Director squad.
Aadil Dhalech from Patriot Films gets real about how his journey as a mixed-raced misfit has shaped him as a Director.
Born to a Thai mother and an Indian father, Director Aadil Dhalech from Patriot Films, shares his beautiful personal story of finding his voice as a performance Director. For anyone who has ever gotten lost in those quiet ‘in-between’ spaces.
Behind the Work of Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials
We Skype the talented trio, Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials, to catch up on some of their favourite spots they've created. Once we get past the buffering they hit us with some behind-the-scenes truth bombs you don't want to miss!
All the Work and the Winners – Creative Circle 2018 Annual Awards
iDidTht showcases all the work that the Creative Circle selected as South Africa's best-of-the-best at the 2018 Annual Awards held in Joburg on Wednesday night. Because most of us are too busy creating even more kickass work and burning our load shedding candles at both ends, iDidTht went and gathered all the winning work for you. Now you can find out more about each company involved.
Welcome to 11 Mackay – Creativity, Collaboration, Fun
Left Post Production takes us behind the doors of 11 Mackay - a building in Blairgowrie that houses 12 Film, Media and Production companies all intent on creative collaboration in the name of fun💃Want a sexy space to manage your media, artists and client needs or just need a hot desk surrounded by some unpretentious industry creatives? Well good-looking, it’s your lucky day.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.























































