IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
To Peri van Papendorp. From Advertising Anonymous.
Ever wanted to make the move from advertising to directing, but can’t exactly ask your ECD for tips? Ex Creative Director turned Director, Peri vP from Giant Films steps up to the plate to answers all those burning questions…from Anonymous of course #JobSecurity
On Set with Jono Hall
We track the blazing year that Director Jono Hall from Darling Films had! The versatile director also makes time to pay tribute to Stephen Hawking, take some intimate shelfies, share the importance of a cricket bat on set and there’s even a helluva disturbing image of him on a tiger #Grrr
Ciclope Africa Deadline Extended
The festival, which awards craft excellence in moving image, will for the first time ever be hosted in Africa. But you haven't entered your work yet? We list a whole bunch of reasons why you shouldn’t i.e. being applauded by industry leaders is awful and meeting new clients who want to give you money is depressing. Read on for more reasons...
All the Work and the Winners – Creative Circle 2017 Annual Awards
Wanna see the actual work that won? Now you can! iDidTht showcases all the work that the Creative Circle selected as the best of the best at the 2017 Annual Awards held last week. Because most of us are too busy creating even more kickass work, collecting grey water or even just facing upcoming corruption trials, we gathered all the winning work, which means you can find out more about each company involved.
Face-to-Face with Mark Middlewick
Mark Middlewick from Gentlemen Films has come a long way since writing ‘fin’ at the end of his screenplays at Drama school. From directing his short film in LA starring Adrien Brody to locally becoming ‘The Bank Man’ of ads. Mark is on the rise! We managed to slow him down long enough to find out how, why and if he'd give us Adrien’s number.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.