iDidTht’s Monthly Craft Awards showcase the very best in craft by production companies in South Africa. This month’s awards were judged by the bedroom eyes of Nkanyezi Masango, Creative Director at King James Group, Cape Town. Nkanyezi has collected a brag-worthy 9 Cannes Lions and is a champion for diversity in the creative field. Welcome Nkanyezi, you gorgeous, clever man you GRRRR 🐆

BEST OF REEL: Chicken Licken ‘Icelandic Boy’
They | Alan Irvin
(Direction Craft)

BEST OF REEL: Chicken Licken ‘Icelandic Boy’ by Alan Irvin from They  – Direction Craft  

For mastery in directing, Chicken Licken is my pick for Best of Reel. It’s such an ambitious script, which in the wrong hands, could have easily been an epic disaster. But the director handled the challenge with finesse and great production values. It’s shot beautifully, yet feels real with just the right level of subtle humour and flawless performances. Hats off to Alan Irvin, the team and a brave client. The trip to Iceland was well worth it.

 SPECIAL MENTION: ABSA ‘Cash Don’t Pay‘ by Tebza from Bomb Commercials – Direction Craft

This film is so layered with entertainment, I had to watch it several times. Referencing hip hop culture can be a slippery slope, unless you really know what you’re doing. Tebza clearly does. From the casting to the choreography, Tebza took the music-video-meets-advertising genre and turned it on its head like a b-boy. Siyabonga Tebza. Also, a special shout out to the creative who wrote the lyrics.

SPECIAL MENTION: Original Swimming Party ‘Biggest Curse feat. Moonchild’ by Amy Allais from Ola! Films (Direction) and Jeremy de Tolly from We Love Jam (Music) – Direction Craft and  Original Music / Mix & Final Mix Craft

This goes to both Jeremy de Tolly and Amy Allais. Biggest Curse is a killer song. Amy matched it with killer visuals. ‘Nuff said.