Using AI footage for broadcast
Your Girlfriend director Morgan Dingle has officially broken the seal, weaving Al-generated footage into the closing moments of his new Tropika ad. We chatted to him about the process.
IDIDTHAT Craft Awards March 2024
This month’s IDIDTHAT.co Craft Awards were judged by the honourable Tshepo Tumahole, Integrated CD at Joe Public United and Morgan Dingle, Director at Your Girlfriend. We don’t know what they’ve put in the water over at 7Films but both 7Films directors Hayden Brown and Jozua Malherbe were awarded Best in Craft. Take a bow team!
IDIDTHAT Craft Awards October 2023
This month's IDIDTHAT.co Craft Awards were judged by the esteemed, distinguished (and more words that mean fancy) Glenn Jeffery, Executive Creative Director at Grey Africa and Zwelethu Radebe, Director & Partner at Egg Films. Congratulations to directors Karien Cherry from Giant Films and Gareth Kaatze from Groundglass for being awarded Best of Craft this month.
Your Girlfriend Director Morgan Dingle talks about working with Nicolas Cage and the secret to advertising.
EXCLUSIVE! Director Morgan Dingle opens up about Nicolas Cage and the impact the Hollywood star had on his career.