IDIDTHAT JUDGE
MBEU ‘SNOOZE’ KAMBUWA

Snooze brings nearly two decades of creative firepower to the table. With a career spanning South Africa, Kenya, Nigeria, and the United States, he has shaped campaigns for global giants like KFC, Coca-Cola, and Toyota. Now Executive Creative Director at Ogilvy Johannesburg, Snooze is passionate about crafting bold ideas that hit home and turn heads around the world.

I DID THAT CRAFT AWARDS
Judge’s Pick – Mbeu ‘Snooze’ Kambuwa

JUDGES COMMENT ON DIRECTION
“A clever and captivating spin on KFC’s classic platform of the lengths people will go for the taste. The director brings an inanimate character to life (quite literally), with storytelling and pacing that build just the right amount of tension. Performances, tone, and atmosphere are finely tuned, all leading to a perfectly timed twist. A timely piece, masterfully crafted.”

AWARDED
05 August 2025

I DID THAT CRAFT AWARDS
Judge’s Pick – Mbeu ‘Snooze’ Kambuwa

JUDGES COMMENT ON DIRECTION
“A beautifully directed journey that holds the audience in its grip from the first frame to the last. The directors conjure a world so vivid and thoughtfully built, it feels like stepping into a dream. Every detail sings in harmony. It’s truly an elegant, immersive dance of story, style, and soul.”

AWARDED
05 August 2025

I DID THAT CRAFT AWARDS
Judge’s Pick – Mbeu ‘Snooze’ Kambuwa

JUDGES COMMENT ON DIRECTION
“From the very first scene, the director signals a bold creative vision. More than an arresting opening, it’s a clear statement of intent. What follows is a masterclass: star-studded performances drawn from celebrities & shaped with heart, a reimagined score that feels both fresh and timeless, and a world built with such beauty and attention to detail. Direction that doesn’t just tell a story, it celebrates African identity.”

AWARDED
05 August 2025