D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
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IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Bongani Morgan signs with production heavyweights Made Films
Made Films is expanding their directing roster by welcoming Bongani Morgan to the family. Having established himself as a narrative filmmaker with a deep love of our country, its stories and its people, the team at Made Films had their eye on him for a while and are excited to announce that it’s official. Bonus points, he’s also a really cool and kind human – Made material!
Patriot Films signs performance and comedy director Tumelo Moropa
Patriot Films has added comedy and performance director Tumelo Moropa to their talented stable of directors. Tumelo is known for his humourous and authentic takes on Mzansi, creating hilariously relatable characters and an offbeat visual style in his work.
Made Films’ Director Dani Hynes plucks at our heartstrings in Bokomo’s ode to the past 100 years ad
Dani Hynes has directed Bokomo’s latest commercial; an almost 3-minute film starring a 9-year-old, her grandpa, a duck and a snail. The ad does not do much to serve the old adage ‘don’t work with children or animals’, but then again, Dani has always loved a challenge. In collaboration with agency MullenLowe, this beautiful cinematic and emotive piece of storytelling takes you on a heartfelt journey exploring two nurturing relationships and the passing on of wisdom that is sure to pluck at the heartstrings.
Director Jonathan Parkinson joins Osu Creative to launch PHI 3.0
Industry renowned film director Jonathan Parkinson has joined the Osu Creative team to launch PHI 3.0. Previous iterations of the PHI creative concept saw Jonathan co-direct with director Nicole Ackermann (PHI 1.0) for 3 years and then Matshepo Maja (PHI 2.0) for 3 years. PHI 3.0 will now take on a slightly different shape, where Jonathan will be collaborating with the Osu talent to broaden their creative offering.
South Africa’s Dan Mace and JOE Films turn impossible ideas into reality with hit show for Warner Bros. Discovery ‘The BRU Show’
South Africa’s viral hitmaker, original-content king, and founder of JOE Films, Dan Mace, has merged YouTube and traditional TV in ‘The BRU Show’ for Warner Bros Discovery. With the show already gaining big traction internationally, we thought it’s time South Africa got the scoop on how the fairly new production company, JOE Films, produced a 12-part hit show based on impossible ideas, from beginning to post.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
