D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Interview with top Colourist Jarryd Duthoit from Left Post Production
Colourists can be film production’s invisible heroes; although armed with the superpower to craft work from a bronze to gold, the truth is, the less you notice the colour, the better it probably was. World-class Colourist and Flame artist, Jarryd Duthoit from Left Post Production shared his insights on the role of Colourists in production, how to get the best out of your collaboration with colourists, and talks colour trends.
Romance Films’ director Jabu Newman speaks Gen-Z in Standard Bank’s latest commercial ‘10% Millionaires’
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Spitfire’s director JT Moatshe – filmmaker, music producer, cool guy
Over 4 years ago JT Moatshe joined Spitfire as their in-house sound designer and music composer. Fiercely in love with film, curious and eager to learn, he worked his way up to videographer and photographer and eventually found his seat at the table as a fully-fledged Spitfire director. JT has already built up quite a reel of content and commercials, but what makes this filmmaker such an agile director is his ability to combine his visuals with his ear for music and sound design chops. Here’s why JT Moatshe should be on your radar.
Made Films keeps growing, welcomes emerging director James Reynolds
Made Films’ directing roster is getting even bigger as they welcome director James Reynolds. He first joined the company just over half a year ago as an Assistant Director to Made director Dani Hynes. He first caught the team at Made’s attention because of his experience in research, writing and assisting as well as the time he had spent in just about every production department. As an actor, he’s worked all over the world and is a skilled street and portrait photographer and award-winning short film director – a ‘Jack of all Trades’ as Dumi (Made Producer Dumisani Mvumvu) calls him.
Cake expands, opens second film production office in the UK
Joburg-based production company Cake have announced that they are opening another production office in London. Founders, Executive Producer Cat Lindsay and Director Nadezna Radcore say the new Cake shop will be servicing their growing number of international clients, but that their local clients need not panic. Both Nadezna and Cat will be travelling between South Africa and the UK regularly to ensure that all local shoots are business as usual.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
