D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Comedy director Lazola Gola serves up laughs for Weetbix
Lazola Gola’s latest Weetbix campaign is a perfect example of comedy having it's moment in advertising. Teaming up with M&C Saatchi Abel, Lazola brings his signature offbeat humor to the breakfast table, crafting a colorful, quirky, and memorable campaign.
Hey Agency folks, meet the social impact experts at Bloom & Stone
Social impact campaigns are resource-intensive, requiring expertise to ensure lasting benefits. Here's why agencies partner with experts like Bloom & Stone.
CreateSA.tv: Women who move and shake
Miss Women’s Day? At CreateSA.tv, every month is Women’s month, with a powerhouse team of women creatives driving their commitment to diversity and inclusion.
Giant Films strengthens its commitment to top talent, welcomes Kyla Philander
Giant Films, a name synonymous with nurturing top talent, has signed director Kyla Philander to their roster. As a company with a 30-year legacy of supporting and growing passionate filmmakers, Giant has always sought out directors who bring something unique to the table, and Kyla is no exception.
Eight days to go, why you can’t miss AVIJOZI 2024, Greg Gray, Ellen Poon, AI, drone zone and more!
There are 8 days left until the third annual AVIJOZI Festival kicks off on September 14-15, 2024 at Summer Place in Hyde Park. This year’s festival spotlights Film, Animation, Visual Effects, AI, and Interactive Technology, including Gaming and VR. The exciting line-up, of over 60 global industry leaders, has just been released and includes talks from industry powerhouses like Greg Gray, who will share his expertise on directing for story and character, Ellen Poon, who has worked alongside legends like George Lucas and Christopher Nolan on projects like Star Wars and Avatar, and Hamid Ibrahim, one of the co-creators of the series IWAJU, Disney’s first collaborative animation project with another studio.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: July 2017
Zwelakhe Zee Tshabangu, Founder and ECD at The Make Beautiful Agency, awards iDidTht’s best in film craft for July. Zee is an industry leader in taking selfies, dropping swagger, dressing fly and being a multi-award winning creative. An honour to have you Zee!
Best in Film Craft: June 2017
Brendan Hoffmann awards iDidTht’s best in film craft for June. The Hoff is an industry leader in raising kids and being an all round kind and gentle family man… Oh and he happens to also be a multi-award winning creative badass! An honour to have you Hoffers.
Best in Film Craft: May 2017
Bridget Johnson awards this month’s best in film craft by Production Companies. She doesn’t like to brag, so we’ll do it for her: Bridget is brilliant! She’s been in the game for over 2 decades, scooped up a ridiculous amount of awards and has judged everything from Cannes to that weird hat you once wore. We bow down to her greatness!
