D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
IDIDTHAT kicked off South Africa’s Road to Cannes with packed Cannes Predictions Dinner
South Africa’s 2026 Cannes Predictions were revealed at IDIDTHAT’s industry dinner in Joburg on the 19th of May. Over 220 people from agencies, production companies, and brands packed out the restaurant, kicking off South Africa’s official Road to Cannes in exactly the right way: an industry showing up for each other, like only we can.
WISH I IDID THAT
We all know that feeling. A piece of work drops and your stomach sinks a little because… damn, you wish you’d did that. The idea, the craft, whatever it is, it gets under your skin in the best possible way. So instead of pretending creatives don’t get wildly jealous of good work, we decided to celebrate it. We asked some of South Africa’s top talent to look at the work released between September and December 2025 and pick the pieces they genuinely wish they’d done themselves.
Name someone accused of rape in South Africa, and you could face up to three years in jail
Under an absurd apartheid-era law, that keeps rapists anonymous and silences rape victims, women who publicly name their rapists can be prosecuted before a case has even gone to trial. We had to read that twice. We take a look at the new campaign called ‘NXME HIM’, whose sole objective is to get the Minister of Justice, Mmamoloko Kubayi’s, attention and force this long-ignored law into the spotlight.
The work behind the work: choosing directors, protecting ideas and trusting instinct
We caught up with, Chantelle Dos Santos, the new Creative Director at Bananas to chat about choosing directors, the marketer relationships that elevate the work, the campaign she wishes she’d made, and why overthinking can quietly kill a great idea.
South Africa’s D&AD Work & Winners 2026
South Africa picked up a handful of shortlist recognitions at this year’s D&AD Awards, with a Wood Pencil awarded to Accenture Song for Allan Gray’s ‘A Seat at The Table’. Love this work, go team! And while it wasn’t the country’s biggest year at D&AD, getting shortlisted here still means the work stood out among some of the best creative entries in the world.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
South Africa’s Craft Awards August 2024
This month’s IDIDTHAT.co Craft Awards were judged by perfectly equal parts demure and brat, Nkgabiseng Motau, Chief Creative Officer at Think Creative Africa and Ernest Nkosi, Director at Mogul Pictures. Congrats to Justice Mukheli from Romance for taking home the top spot this month. Well done mister!
IDIDTHAT Craft Awards July 2024
This month's IDIDTHAT.co Craft Awards were judged by Jeanine Vermaak, Integrated Creative Director at Joe Public United and Imraan Christian, Director at Egg Films. Thank you for lending us your time and expertise you legends! A big round of applause, fistbumps and some extra woohooing for Hayden Brown from 7 Films and Ernest Nkosi from Mogul Pictures who are taking away top honours this month!
IDIDTHAT Craft Awards June 2024
This month's IDIDTHAT.co Craft Awards were judged by the illustrious judgy-McJudgersons Steph van Niekerk, ECD at TBWA Hunt Lascaris and Anton Visser, Director at Patriot Films. A standing ovation goes to Thina Zibi from Giant Films and Zee Ntuli from Darling Films for taking home Best in Craft for June.
