


IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm


IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Matthew Stead takes the reins at Ludus Cape Town
As producer Thandiswa Ndaba exits the Cape Town Ludus to re-join the JHB Ludus team, producer Matthew Stead steps in as Senior Producer and Facility Manager at the Ludus Post Production Cape Town office.
Blacksmith proves that collective creativity works [WATCH]
Led by the simple motto of ‘Let the Work Speak for Itself’, Blacksmith, with their network of over 500 specialists across various disciplines, have released their latest showreel. Watch what working alongside numerous award-winning agencies and on over 50 brands in the last year alone looks like.
Director Jolynn Minnaar joins Figment Films
Award-winning director, Jolynn Minnaar, has battled gag orders, no trespassing zones and suffered first-hand chemical exposure from drilling sites, all to get to the heart of the story. This fearless director has now joined the stable at Figment Films where she will continue to challenge perceptions and inspire new thought as a commercial director.
South Africa’s D&AD Winners 2020 [View Work]
The second round of winners for the D&AD Awards have been announced and sees TBWA Hunt Lascaris, Joe Public United, and Produce Sound hop, skip and jumping away with Wood Pencils. Congratulations you unbelievably talented superhumans!
South Africa’s One Show 2020 Winners Announced [View Work]
South Africa was awarded 12 Merits, 6 Bronze, and 2 Silvers in the year’s largest global awards for creative excellence in advertising and design *drops mic and moonwalks* That is incredible! Congratulations you talented Saffas and thank you for flying our flag high and proud.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.























































