IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Chocolate Tribe would like to set the record straight, it’s not all live action
Our masks nearly dropped to the floor when we heard that almost 80% of Chocolate Tribe’s ad for Showmax ‘Game Changers’ was 3D visual effects. Rob van Den Bragt and Tiaan Franken pull back the VFX curtain to reveal how they brought Muhammed Ali back to life.
Industry heavyweights Director Laurence Hamburger and Janette de Villiers team up
Director Laurence Hamburger is back on the commercials scene and has partnered with fellow renegade filmmaker, Executive Producer of Groundglass, Janette de Villiers. We talk to the duo about their unapologetic and sometimes unconventional approach to filmmaking.
FirstPencil, 3 become 4 as Bryony Webster joins the team
We get the scoop on the latest addition to the FirstPencil team, Producer Bryony Webster. As the production company has steadily been taking on bigger more complex boards, so their production load has increased. Never wanting to compromise on production values, FirstPencil decided to enlist another powerhouse of a producer to boost their production team.
Eyeforce, a production company that will make you want to quit your day job
Remember that film about the street surfers in Joburg? Eyeforce did that. The award-winning short film caught the world’s attention, and their latest short film, The Armstrongs, will no doubt do the same. Check out the trailer and find out 11 things you probably didn’t know about Eyeforce and their love of real people doing extraordinary things.
Howard Audio expands its studio – check out the space *And order The Kermit’s Kiss
Have you seen what happened to Howard Audio? We talk to owner Adam Howard about expanding the premises, opening a restaurant and bringing sessions to over 200 musos during all kinds of levels.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.