IDIDTHAT promotes and connects South Africa’s advertising, marketing and production industry2026-09-30T18:21:14+02:00

IDIDTHAT HOUSE will be back at the Loeries 2026

It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.

o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory 

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

SPECIALIST SERVICES

View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Adman turned Director, Katlego Baaitse, joins Spitfire Films

New Spitfire director, Katlego Baaitse, first caught our attention with the recent Chicken Licken ‘Kentucky’ ad that he directed. Yup, you’ve probably already seen it. Hell, it was even awarded IDIDTHAT’s ‘Best of Craft’. We did a little digging to find out what this new full-time director has to offer and how his unique style may just be perfect for one of your scripts.

October 14th, 2020|Tags: , |

Introducing The Syndicate: A post-production company that serves post-production, not frills.

The newly launched ‘The Syndicate’ is the brainchild of Editor Nic Goodwin. It offers a new way of doing your post. This ‘minimalist post-production company’ believes in maximising budgets by putting the money in the right place. Check out how they’ll custom design workflows to suit any requirements, seriously, there’s even a diagram! Yes, finally you have options when it comes to post-production!

October 14th, 2020|Tags: , |

Made Films and ‘This is a weird question, but can you…’

When Made Films Director Dani ‘What if we’ Hynes and her Producers ‘I guess we could’ Mel and Dumi first hear about a new script, the brief usually starts with: ‘This is a weird question, but can you…’ We get to the bottom of some of their weirdest requests and find out why these technically impossible projects keep coming their way.

October 9th, 2020|Tags: , |

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

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IDIDTHAT Showcase

Find out whose work we are featuring. Browse through our showcases to find out who is doing what.