IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
First Pencil’s latest car commercial for Omoda blasts into the future
Back with another car ad and hot off the heels of their campaign for Standard Bank, there is no denying First Pencil is having a moment! The team’s latest commercial for Omoda and agency Clockwork Media, directed by Justine Calverley and EP’d by Lebo Mabuela, is a prime example of their ability to merge their technical chops with some laser-infused cinematic storytelling. The ad has beams cutting through the scenes like something straight out of a sci-fi movie (with an added nod to Back to the Future) and the impressive in-camera work leaves you wondering what’s real and what’s not.
Left Post hits 18 years, Owners Saki and Jacqui reflect on their journey and a legacy of iconic work
18 years ago, Jacqui Pearson and Saki Bergh became the new owners of Left Post and set out to carve their own space in the post-production industry. With Jacqui Pearson’s background in broadcast and Saki Bergh’s expertise in editing, they transformed Left Post Production from a small start-up company into an award-winning post powerhouse. Their partnership is one for the history books, a partnership that has produced some of our country’s iconic work from the past two decades and played a huge part in shaping South Africa’s post industry.
What are rising directors in our industry thinking about? Here’s Robot’s director Ayanda Duma [INTERVIEW]
Ayanda Duma represents a group of rising young directors in our industry who have their fingers on the pulse of culture, and creativity and come with an inclusive mindset and strong point of view. From challenging societal stigmas to creating authentic representations on screen, Ayanda is not afraid to make her mark in Adland and with the smart production chops of Robot, you know you’ve got the whole package.
The Syndicate 2.0: Hits the Post-Production Suite Spot
Since Editor Nic Goodwin launched The Syndicate four years ago, the company has undergone an interesting evolution. Initially taking on a minimalist approach with a fully remote post-production process and a team of freelance talent, The Syndicate was one of the first post facilities of its kind in South Africa and a huge success for Nic. But it was time to take the next step forward and the post house has evolved to meet familiar client demands while sticking to its core ethos. Welcome to The Syndicate 2.0.
Young Creatives call on The Loeries to clean up their act
Clean Creatives South Africa is excited to launch the Creative Cleanup 2024 Young Creatives Challenge (formerly known as the Clean Creatives Schools Challenge). The challenge is an invitation to South Africa’s young creatives to join Clean Creatives SA in putting pressure on The Loeries to stop awarding creative work for the fossil fuel industry. Some creatives are unaware that they are directly connected to speeding up climate change by creating and building false perceptions for fossil fuel companies.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: March 2017
Multi-award winning Steph van Niekerk awards this month’s best in film craft by Production Companies. She’s a small person so you may not always see her entering a room, but don’t mess with her because she’ll throw SA’s first (and only) TV and Cinema Gold One Show statue at you.
Best in Film Craft: February 2017
Mike Barnwell, Executive Creative Director at FCB Cape Town, awards the best in film craft by Production Companies this month. Mike left New Zealand in 2012, sending the country into a downward spiral - it is now the 4th highest user of amphetamines worldwide. Meanwhile, since Mike moved to Cape Town, the city has been named the world’s ‘Best City’. Coincidence? We think not…
Best in Film Craft: January 2017
Liam Wielopolski, Chief Creative Officer at DDB South Africa, awards the best in film craft by Production Companies this month. He was ranked number 3 Chief Creative Officer at the recent Loeries rankings, but more importantly, his Avi on Twitter is an egg, he has 11 followers and his one and only tweet reads: “First tweet, yehaa!’’ - that was back in June 2011… When Liam’s not strategically questioning and undermining the conventions of social media, he’s an industry leader and you need to take note of what he rates as South Africa’s best. We’re honoured to have you Liam…yehaa! 😉
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IDIDTHAT Showcase
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