IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Robot South Africa is Open for Business
Looking for mad ideas, massive lights and motorbikes? Parkour, wingsuits and helicopters? After working with international clients for years Robot is broadening their offering to the South African market. We got the lowdown on this high-octane brand.
Uncovering Performance Directing with Patriot Films
We got into the minds and notebooks of Anton Visser and Aadil Dhalech from Patriot Films to find out what exactly makes a Performance Director and whether your script needs one #GotSchooled
SA’s Viral KFC Neymar Ad: What We Didn’t Know
Director Karien Cherry from Giant Films and Ogilvy Cape Town share their journey of going viral, dish the dirt on some on-set near disasters and reveal sneaky Easter eggs for die-hard fans like us! Thanks for getting South Africa into the World Cup you clever people you!
Darling Films’ Breaking Ballet on Pointe at Cannes 2018
‘It’s Friday night, let’s hit the ballet’ - said no one under the age of 50 ever! Until now. We talk to Darling Films about winning big at Cannes Lions and creating Five! … Six! … Seven! … Eight #BreakingBallet videos. 😜
Face-to-Face with iDidTht: Featuring SJ from 7Films
Director SJ from 7Films briefly presses pause on creating authentic SA stories to share his 'tingle method' of directing, thoughts on growing the industry and his goal to change the world through film. All in a day's work fam! Oh, and there's also time for a magazine-cover shoot! 💃💃💃
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.