‘When you tell a story you can use realism or symbolism. The majority of the stories we tell today embrace realism, I suppose it’s the time we’re living in. Ross, however always seems to bring an artful symbolism to his work that makes it captivating, ethereal and distinctive. Faral for Pam Golding is no different. The framing, edit,  grade,  VO and subject matter all combine to mesmerise you in a story worth watching.’
– IDIDTHAT Guest Judge: Peter Khoury, Chief Creative Officer at TBWA \ Hunt Lascaris

‘Visually a beautiful film. Every image showcases Ross’s photographic prowess and strong visual eye. I must say, I didn’t feel much emotion for the hero and his love for bees. It took me a while to realise that the beekeeper and the runner were the same guy. In fact, I only realised this after reading the end line. A bit more emotion and it definitely would have elevated the film to winner status. At least that’s my 5 cents worth! Nevertheless, Ross, this is a film to be extremely proud of. On a side note, it’s awesome to see brands like Pam Golding stepping out of their comfort zone and making communication that really sticks out from their competitors. To quote another famous bee lover: “Sometimes the smallest things take up the most room in your heart.” —Winnie the Pooh’
– IDIDTHAT Guest Judge: Alan Irvin, Director & Co-Owner at They Shoot Films

‘Sam’s VW GTI 8 spot Vrrr Pha! is the latest take on an iconic classic. The production touches, music and filmography dish out a joyful celebration of humour and personality whilst building on the cars existing speed and performance memory structures.’
– IDIDTHAT Guest Judge: Peter Khoury, Chief Creative Officer at TBWA \ Hunt Lascaris

‘Josh’s music vid for Jak Tomas was a trip down memory lane. So much quirk, charm and awkwardness and just not taking itself too seriously. It’s great to watch something with a fun, creative flair in a world that is currently so serious and judgemental.’
– IDIDTHAT Guest Judge: Peter Khoury, Chief Creative Officer at TBWA \ Hunt Lascaris