The Best of Radio & Radio Craft in South Africa 2024
Step right up for South Africa’s finest in Radio & Radio Craft for 2024. Here, we’ve gathered the Loeries’ winning work in the Radio categories and the teams behind the work. If you’re looking for talent making a noise in audio 
… you’ve found them.
It was a tough year for our local industry with only around 190 Loerie awards given to South African campaigns, a win is a significant achievement. Congratulations.
Over the next few days, we’ll be releasing more showcases including those for OOH, Media & PR, Social Impact Campaigns and more. Each feature will celebrate exceptional work, highlighting the talent behind the campaigns and ensuring it’s seen by the top CMOs, marketers, creatives, and production professionals in the industry.
If you’ve worked on one of these incredible campaigns but don’t see your credit, it’s likely because your company isn’t an IDIDTHAT member yet. Don’t let your work go unrecognised visit IDIDTHAT.co or contact us at studio@ididthat.co to get your work featured.
Congratulations to all the Radio winners! Stay tuned for the next category showcase.
GOLD LOERIE AWARDS
AWARDED:
Campaign Craft Gold: Radio Crafts – Direction
AWARDED:
Campaign Gold: Radio Station Commercials
AWARDED:
Campaign Gold: Radio Station Commercials
AWARDED:
Campaign Gold: SA Non-English Radio Station Commercials
SILVER LOERIE AWARDS
AWARDED:
Campaign Silver: Branded Content Radio & Audio
BRONZE LOERIE AWARDS
AWARDED:
Campaign Bronze: Radio Station Commercials
AWARDED:
Campaign Bronze: SA Non-English Radio Station Commercials
AWARDED:
Campaign Bronze: Internet & Mobile Audio Commercials
CRAFT CERTIFICATE
AWARDED:
Campaign Craft Certificate: Radio Crafts – SA Non-English Writing
AWARDED:
Campaign Craft Certificate: Radio Crafts – Writing
AWARDED:
Craft Certificate: Radio Crafts – SA Non-English Performance
AWARDED:
Craft Certificate: Radio Crafts – Performance
COMPANIES CREATING THE BEST WORK
AGENCIES
THE JUDGES THAT JUDGED THE BEST WORK
Abas Rashid, Integrated Creative Director
Joe Public, Johannesburg
Ajay Gahlaut, Independent Creative
India
Arnold Vermaak, Sound Engineer
We Love Jam Studios, Cape Town
Catherine Wanliss, Creative Director
Accenture Song, Johannesburg
Clayton Swartz, Creative Director
Publicis Groupe Africa, Johannesburg
Fabio Silveira, Managing Director
Havas Creative Network, UAE
Fran Luckin, Chief Creative Officer
VML, Johannesburg
Keith Manning, Executive Creative Officer
TBWA Hunt Lascaris, Johannesburg
Letlhogonolo Swaratlhe, Conceptual Copywriter
Promise, Johannesburg
Loyiso Twala, Chief Creative Officer
McCann Joburg, Johannesburg
Lufuno Mavhungu, Independent Creative Director
Independent, Cape Town
Maurice Wangalachi, Creative Director
Ogilvy Africa, Kenya
Pierre Carnet, Managing Director
MassiveMusic, UAE
Sbu Sitole, Co-Founder & Chief Creative Officer
The Odd Number, Johannesburg
Suhana Gordhan, Executive Creative Director
Independent, Cape Town
Thule Ngcese, Executive Creative Director
Boom SA, Johannesburg
Tseliso Rangaka, Africa Creative Lead
WPP, Johannesburg
Yaa Boateng, Managing Director & Chief Creative Officer
The Storytellers Co., Ghana
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people.
