Ten years into building JOE*, Founder and Director, Dan Mace, has just finished editing a video that tries to make sense of it all. The highs, the lows, the ambition, the missteps, the learning. At the same time, his latest work for Checkers, created with 99c, has landed, giving the industry a clear example of where that decade of experimentation has led…spoiler… viral hit after viral hit, that’s where!
Director Dan Mace and his Cape Town-based production company JOE bagged two international Shorty Impact Awards in Los Angeles recently; the ‘Global Impact of The Year’ and ‘Audience Honour’ Awards. Dan (who honestly could make a cube of ice go viral, if he hasn’t yet!) and JOE were recognised for their work for the Beast Philanthropy YouTube channel, where the Beast Philanthropy team, led by Darren Margolias, transformed the Baphumelele orphanage in Khayelitsha. The awarded work was for YouTube and currently stands at over 30 million views! Shut the front door!!
South African director, YouTuber and Founder of the creative production company JOE, Dan Mace, has joined forces with billionaire YouTuber, Mr Beast aka Jimmy Donaldson. According to Forbes, Donaldson is the world’s most followed person on YouTube. Dan has been appointed as the Chief Creative Officer of the Beast Philanthropy Channel on YouTube, tasked with carrying out the creative direction of the channel’s future content.
South Africa’s viral hitmaker, original-content king, and founder of JOE Films, Dan Mace, has merged YouTube and traditional TV in ‘The BRU Show’ for Warner Bros Discovery. With the show already gaining big traction internationally, we thought it’s time South Africa got the scoop on how the fairly new production company, JOE Films, produced a 12-part hit show based on impossible ideas, from beginning to post.
When director Dan Mace and the team at JOE heard that the food delivery brand was going to be dispatching 2,500 scooter drivers of joy this festive season, they jumped at the opportunity to recreate ‘Santa Claus is Coming to Town’ using Checkers Sixty60 scooters.
Brendan Hoffmann awards iDidTht’s best in film craft for June. The Hoff is an industry leader in raising kids and being an all round kind and gentle family man… Oh and he happens to also be a multi-award winning creative badass! An honour to have you Hoffers.
Liam Wielopolski, Chief Creative Officer at DDB South Africa, awards the best in film craft by Production Companies this month. He was ranked number 3 Chief Creative Officer at the recent Loeries rankings, but more importantly, his Avi on Twitter is an egg, he has 11 followers and his one and only tweet reads: “First tweet, yehaa!’’ - that was back in June 2011… When Liam’s not strategically questioning and undermining the conventions of social media, he’s an industry leader and you need to take note of what he rates as South Africa’s best. We’re honoured to have you Liam…yehaa! 😉