South Africa’s One Show Winners 2025 – View all the work
South Africa’s creative scene made a strong showing at this year’s One Show, bringing home two Bronze Pencils, three Silver, and 13 Merits. Congrats to the teams at Joe Public, TBWA\Hunt Lascaris, Carbon Films, Darling Films, Dash Digital, Post Modern, Sterling Sound, and newly launched agency Bananas! Here you can view all the awarded work and the brilliant talent behind it.
Nearly 20,000 entries from 62 countries were judged at this year’s One Show, with the global jury awarding 156 Golds, 197 Silvers, 270 Bronze Pencils, and 1,027 Merits. Work from 55 countries made the cut and yep, South Africa was one of them.
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact [email protected] to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
SILVER PENCILS
AWARDED:
Silver: Interactive, Online & Mobile | Craft – Writing
BRONZE PENCILS
AWARDED:
Bronze Pencil: Radio & Audio-First | Use of Humour
AWARDED:
Bronze Pencil: Radio & Audio-First | Craft – Writing – Series
MERIT AWARD
AWARDED:
Merit: Radio & Audio-First | Broadcast – Series
AWARDED:
Merit: Music & Sound Craft | Custom Content
AWARDED:
Merit: Radio & Audio-First | Custom Content
AWARDED:
Merit: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Merit: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Merit: Moving Image Craft & Production | Cinematography – Single
AWARDED:
Merit: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
The One Show 2025 Best of Discipline winners are:
- Brand-Side/In-House: The Kitchen North America Toronto with Cashmere Los Angeles “Heinz Mustard X Mustard” for Kraft Heinz Mustard
- Branded Entertainment: FCB New York “Spreadbeats” for Spotify
- Creative Effectiveness: Ogilvy PR New York “Michael CeraVe” for CeraVe
- Creative Use of Data: FCB New York “Spreadbeats” for Spotify
- Creative Use of Technology: FCB New York “Lap of Legends” for AB InBev – Michelob ULTRA
- Cultural Driver: LePub Milan with Publicis Dublin “Pub Museums” for Heineken
- Design: Dentsu Tokyo with Shoei Tokyo and Soda! Communications Tokyo “Move Forward” for The Hokkoku Shimbun/Kanazawa High School Sumo Tournament
- Direct Marketing: FCB New York “Spreadbeats” for Spotify
- Experiential & Immersive: Apple Cupertino with TBWA\Media Arts Lab Los Angeles “Introducing Immersive Video on Apple Vision Pro” for Apple
- Film & Video: VML Mexico Mexico City with Landia Mexico Mexico City “This is not a game” for Telefonica Movistar
- Gaming: McCann London “The Everyday Tactician” for Microsoft / XBOX
- Health & Wellness: Circus Grey Peru Lima with Apoyo Comunicación Peru Lima, LLYC Lima and DINAMO Lima “Sightwalks” for UNACEM – Cemento Sol
- Integrated/Omnichannel: Goodby Silverstein & Partners San Francisco “Other Hand” for Cheetos
- Interactive, Online & Mobile: LePub São Paulo “The Heaviest Jersey” for New Balance
- IP & Product Design: Ogilvy Singapore “Transition Body Lotion” for Vaseline
- Moving Image Craft & Production: FCB New York “Spreadbeats” for Spotify
- Music & Sound Craft: TBWA\Hakuhodo Tokyo with Robot Communications Tokyo “No Smiles” for McDonald’s Japan
- Out of Home: DAVID Madrid with FAR Media Madrid and Deseif Films Madrid “Meet Marina Prieto” for JCDecaux
- Pharma: Klick Health Toronto “Voice 2 Diabetes” for KVI Brave Fund
- Print & Promotional: Serviceplan Germany Munich “Price Packs” for Penny
- Public Relations: McCann London “The Everyday Tactician” for Microsoft / XBOX
- Radio & Audio-First: Area 23 New York with Bro Cinema Lisbon, Sonido Lisbon and Ars Thanea Warsaw “Magnetic Stories” for Siemens Healthineers
- Social Media: VML Kansas City with Ketchum Chicago “Wendy’s Enters The Chat” for The Wendy’s Company
The One Show 2025 Best of Non-Profit went to IMPACT BBDO Dubai for “Child Wedding Cards” on behalf of UN Women.
The One Show 2025 Special Awards:
The One Show 2025 CMO Pencil, honoring the marketer behind the world’s single most impactful idea on a brand’s business, was awarded to Dave Frauenfelder, VP Brand, MarCom & Sponsorships at KPN for “A Piece of Me”. The work was created by Dentsu Creative Amsterdam with Amp.Amsterdam, The Sonic Branding CompanyAmsterdam, HPB Het PR Bureau Amsterdam, and Wefilm Creative Agency Amsterdam.
The One Show 2025 Penta Pencil, awarded to the agency and brand who together have created outstanding creative work for the last five years, went to FCB New York and AB InBev – Michelob ULTRA.
Three entries received The One Show 2025 Fusion Pencil, the industry’s first global award to recognize great work that best incorporates DEI principles and underrepresented groups in both the creative content of the work and the team that made it:
- Droga5 São Paulo with Saigon São Paulo “The Princess and The Crown” for Unilever – Seda (Sunsilk)
- Oberland New York with Office of Development & Design New York “So Many Dicks” for e.l.f. Beauty
- Serviceplan Germany Munich “Rainbow Wool” for Schäferei Stücke
The One Show 2025 Green Pencil, recognizing the most environmentally conscious creative work for the year, was awarded to Ogilvy Colombia Bogotá for “Filter Caps” on behalf of Filsa.
The One Show 2025 Sustainable Development Goals (SDG) Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to:
- 36 Months Sydney with Finch Sydney and Supermassive Sydney for its own “36 Months”
- Edelman London “The Move to -15” for DP World
- AKQA Amsterdam with Amp.Amsterdam, The Sonic Branding Company Amsterdam and Thematic San Francisco “Pink Chip” for DEGIRO and UN Women NL
A showcase of all One Show 2025 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Jason Fialkov makes Carbon Films home
Director Jason Fialkov has rejoined Carbon Films after several years working independently. The move reunites him with the team behind some of his most recognised work. And while there were plenty of practical reasons for returning, Jason sums it up by saying, "I miss the family."
Spitfire’s director AK put Joburg’s new virtual production studio, VRtuosus, to work
Spitfire’s Director AK recently used the new VRtuosus studio in Hyde Park on a shoot for Profmed featuring Springbok prop Ox Nche, becoming one of the first South African commercial directors to put VRtuosus through the real test.
Sanaa Mothabisa shoots from the heart in intimate new work about the mothers who raise us all
Fresh off taking home Silver in the ‘First Series – Full Series’ category at the Young Directors Award in Cannes for VW, Sanaa Mothabisa’s and the team at Sanaa Films continue to build an impressive body of work. Sanaa's latest commercial for Infacare through LePub leans into one of his superpowers: sensitivity. Shot in striking black and white, the film reflects a director growing in confidence and craft.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: March 2025
Chicken wins again! This month’s IDIDTHAT.co Craft Awards were judged by Chantelle Dos Santos, Creative Director at Joe Public and Gale Maimane, Director at Darling Films. Congrats to Zee Ntuli from Darling Films and Evi Katz from Left Post Productions for taking home the top spot this month for their KFC ad.
IDIDTHAT Craft Award Rankings 2024
It’s here; The Official IDIDTHAT Craft Awards Rankings for 2024. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.
Craft Award Results: February 2025
This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.
