South Africa’s D&AD results are in, here’s the work.
South Africa picked up a handful of shortlist recognitions at this year’s D&AD Awards, with a Wood Pencil awarded to Accenture Song for Allan Gray’s ‘A Seat at The Table’. Love this work, go team! And while it wasn’t the country’s biggest year at D&AD, getting shortlisted here still means the work stood out among some of the best creative entries in the world.
D&AD Awards remain one of the industry’s toughest benchmarks for creative excellence across design, advertising, craft, and production. Here’s a quick look at the different D&AD Pencil levels:
Shortlist: Work that demonstrates merit, worthy of recognition and in the top echelon of entries. It’s awarded in all categories in the first instance.
Wood Pencil: The best of the year in advertising, design, craft, culture and impact.
Graphite Pencil: For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil.
Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to outstanding work that achieves true creative excellence.
White Pencil: For exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change.
Black Pencil: The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
D&AD AWARD WINNERS
AWARDED
Shortlist: Impact
Shortlist: Sports Entertainment
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Chasing the human spirit, meet 7 Films’ new director Hayden Brown
Hayden Brown, the fresh face at 7 Films, takes the reins as their new commercials director with a real talent for capturing the essence of the human spirit. His journey from the world of extreme sports, where he excelled as an international downhill mountain bike athlete, to his roles as a cinematographer, editor, and director, laid the foundation for the filmmaker he’s evolved into today. It’s safe to say that when you watch Hayden’s work, it’s bound to give you those good ol’ goosies.
Spitfire’s Katlego Baaitse, capturing the funny of South Africa
Chances are, the name Katlego Baaitse has been ringing in your ears more frequently, and there’s good reason for it. Currently, everything he touches is catching the attention of the top judging talent, who all seem to be playing a game of ‘Katlego Bingo’ because they all agree; that he is a formidable performance and comedy director. With an insatiable appetite for big-scale world-building Katlego is consistently surprising us with work that is as excellent as it is eccentric.
Clean Creatives publishes the F-List, naming 41 South African agencies and PR companies using their talents for fossil fuel companies
Clean Creatives has taken another step toward fostering accountability among advertisers in South Africa who collaborate with fossil fuel companies. The local chapter has unveiled its F-list, featuring 41 agencies and PR firms in South Africa with either current or past partnerships with fossil fuel companies such as Shell, TotalEnergies, BP, and Sasol. This kind of advertising not only distracts from critical activism efforts but also hinders the progress of vital legislation aimed at mitigating the harm caused by these companies.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
