South Africa’s D&AD results are in, here’s the work.
South Africa picked up a handful of shortlist recognitions at this year’s D&AD Awards, with a Wood Pencil awarded to Accenture Song for Allan Gray’s ‘A Seat at The Table’. Love this work, go team! And while it wasn’t the country’s biggest year at D&AD, getting shortlisted here still means the work stood out among some of the best creative entries in the world.
D&AD Awards remain one of the industry’s toughest benchmarks for creative excellence across design, advertising, craft, and production. Here’s a quick look at the different D&AD Pencil levels:
Shortlist: Work that demonstrates merit, worthy of recognition and in the top echelon of entries. It’s awarded in all categories in the first instance.
Wood Pencil: The best of the year in advertising, design, craft, culture and impact.
Graphite Pencil: For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil.
Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to outstanding work that achieves true creative excellence.
White Pencil: For exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change.
Black Pencil: The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
D&AD AWARD WINNERS
AWARDED
Shortlist: Impact
Shortlist: Sports Entertainment
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Spitfire’s director JT Moatshe – filmmaker, music producer, cool guy
Over 4 years ago JT Moatshe joined Spitfire as their in-house sound designer and music composer. Fiercely in love with film, curious and eager to learn, he worked his way up to videographer and photographer and eventually found his seat at the table as a fully-fledged Spitfire director. JT has already built up quite a reel of content and commercials, but what makes this filmmaker such an agile director is his ability to combine his visuals with his ear for music and sound design chops. Here’s why JT Moatshe should be on your radar.
Made Films keeps growing, welcomes emerging director James Reynolds
Made Films’ directing roster is getting even bigger as they welcome director James Reynolds. He first joined the company just over half a year ago as an Assistant Director to Made director Dani Hynes. He first caught the team at Made’s attention because of his experience in research, writing and assisting as well as the time he had spent in just about every production department. As an actor, he’s worked all over the world and is a skilled street and portrait photographer and award-winning short film director – a ‘Jack of all Trades’ as Dumi (Made Producer Dumisani Mvumvu) calls him.
Cake expands, opens second film production office in the UK
Joburg-based production company Cake have announced that they are opening another production office in London. Founders, Executive Producer Cat Lindsay and Director Nadezna Radcore say the new Cake shop will be servicing their growing number of international clients, but that their local clients need not panic. Both Nadezna and Cat will be travelling between South Africa and the UK regularly to ensure that all local shoots are business as usual.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
