D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Face to Face with iDidTht: Featuring Ian Gabriel
Here at iDidTht we spare no expense, so naturally we treated Ian to some water at the Spur. It’s everything you never knew you needed to know about this award-winning film and commercial director.
Face to Face with iDidTht: Featuring Jason Fialkov from Egg Films
Between directing and cross-dressing, this Russian still finds time to go on Tinder and sew. It’s everything you never knew you needed to know.
IAB Bookmarks 2017 – Results
The ninth annual IAB Bookmark Awards took place at the Galleria in Sandton and celebrated the best in digital. As usual the show was all high heels, while the after party was a salute to our industry’s low morals. As the official Showcase Partner of the Bookmarks, we’d like to congratulate all the winners, but seriously guys, what an honour to just be nominated – YEAH RIGHT!
Meet Molo Sana
Introducing the collective of young, black creative talent – ranging from directors and photographers to content producers and writers – set on changing the way we tell the stories of black South Africans.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
