South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.

The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!

If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!

AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design

AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series

AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Radio & Audio-First | Use of Humour

AWARDED:
Finalist:
Moving Image Craft & Production | Cinematography – Single

AWARDED:
Finalist:
Film & Video | Low Budget

AWARDED:
Finalist:
Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist:
Film & Video | Film & Video for Good

AWARDED:
Finalist:
Music & Sound Craft | Music Adaptation – Instrumental

AWARDED:
Finalist: Radio & Audio-First | Custom Content

AWARDED:
Finalist: Experiential & Immersive | Experiential Audio

AWARDED:
Finalist:
Interactive, Online & Mobile | Craft – Writing

AWARDED:
Finalist:
Music & Sound Craft | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist: Film & Video | Use of Humour

AWARDED:
Finalist: Moving Image Craft & Production | Direction – Single

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Read carefully before using They

About to celebrate their ninth birthday as one of South Africa’s well-established production companies, They has released their updated operating manual. Known for their trademark use of the old school 4:3 TVs in their company design, the epic step-by-step guide covers everything from the basics to their more advanced functions. Read before use and become familiar with all the features of directors Alan Irvin, Grant De Sousa, Melany Ismail, Wandile Xaba and David Prior today.

Howard Audio goes back in time to alter the future in ‘Finding the Forgotten Graduate’ campaign

‘Finding the Forgotten Graduate’ is a massive ten-part digital storytelling campaign that takes us back in time to honour the pioneering intellectuals whose stories have almost entirely been omitted from our history books. Howard Audio was responsible for crafting the composition, sound-design and final-mix of the audio for this groundbreaking project and thanks to him and the whole team involved, the rest is history.

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.