


IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm


IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Print: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members’ work that was awarded in Creative Circle’s ‘Print’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
Out of Home: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members' work that was awarded in the Creative Circle 'Out of Home’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
Integrated: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
Our little hamsters have sourced all our IDIDTHAT members’ work awarded in the ‘Integrated’ category by the Creative Circle throughout 2020. Judges will be announcing the ‘Ad of the Year’ from this showcase on the 4th of March 2020. What campaign do you think will rise to the top as South Africa’s best of the best?
Radio: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members’ work that was awarded in Creative Circle’s ‘Radio & Audio’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
Emerging director Meghan Daniels’ ethical approach to filmmaking led to directing an icon for Nike
We find out more about Robot director Meghan Daniels' approach to filmmaking and how it led to Nike calling them up from New York to direct their ad featuring SA icon, Caster Semenya.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.























































