IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Robot signs emerging director Ayanda Duma, ‘She’s a quadruple threat.’
Ayanda Duma is an energetic audacious filmmaker with a bold comedic approach to character-driven storytelling. Unapologetically disruptive, hyper-intelligent and hilarious. When not behind the camera Ayanda also produces beats and bars under her rap alias, YANDU and finds the word ‘appropriate’ offensive. Hold onto your pearls folks.
Ernest Nkosi captures history in first ever documentary about spinning, ‘An Ordinary People’
‘Spinning is where hustlers and dreamers of modest means become heroes’, that’s how the sport of spinning is described by Ernest Nkosi, the director of the new documentary film ‘An Ordinary People’. But there are also very fast-moving cars. There are men and women jumping out of very fast-moving cars, hanging on to very fast-moving cars or standing on top of very moving-fast cars. Physics out of the window y’all! Watch for yourself.
Darling Films spots new talent, welcome Thea Small
With a solid reputation for spotting young directing talent, Darling Film's Executive Producers (and Loeries Hall of Famers!) Lorraine Smit and Melina McDonald announced that they have found the newest Darling Director to join the roster. Judging from the work that Thea Small has shot, we can see why she now goes by the name Darling.
Director Imraan Christian joins Arcade
Director Imraan Christian is updating his bio to include ‘Arcade Director’ to his already prestigious list of titles. In addition to bringing an honest grassroots approach to his work, Imraan is an emotionally intelligent filmmaker. Whether it’s his award-winning music videos, commercials or his internationally acclaimed photography and documentary work, they are all beautifully executed and grounded in thoughtful storytelling.
Filmmaker Batandwa Alperstein stands up and shines in global campaign for TRACE
Combining his skills in strategy, writing, directing and producing, Batandwa Alperstein has created a global campaign for Africa’s number one music channel, TRACE. With a filmmaking and creative background rooted in the urban youth space and known for his ability to capture pop culture in Africa, Batandwa is behind TRACE’s new brand campaign ‘Stand Up ‘N Shine’.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.