IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Collaborate to Elevate | Colin Daniel welcomes Kyle Koekemoer to Pressure Cooker Studios
Sound Designer Kyle Koekemoer is bringing his love of audio storytelling and technical expertise to the established team at Pressure Cooker. With a company approach of ‘made by many’, Kyle will now become the 17th team member to work under the roof of Pressure Cooker’s Cape Town studio. He will be bolstering the studio’s commercial offering by joining the Sound Design and Final Mix Department, where he will work alongside and collaborate with Pressure Cooker’s Colin Daniel.
Directors on Directors | Karien Cherry and Jessie Zinn
Giant Films have announced the signing of award-winning documentary filmmaker Jessie Zinn for commercial representation. Jessie may be new to the commercial world but she is not new to filmmaking by any means – her latest documentary ‘Drummies’ is a short film that has just been acquired by the New Yorker (yes, the actual New Yorker!). One of South Africa’s accomplished commercial directors and fellow Giant, Karien Cherry, talks to Jessie about the film, the pursuit of truth and how (spoiler alert) their fear of failure drives them to do great work.
Finding his directing rhythm while maintaining his balance, Robot’s Paul Ramaema
Being an advocate for mindfulness certainly comes in handy for Robot’s Paul Ramaema, especially considering how busy he’s been. Since joining the production company two years ago Paul has consistently been creating commercial work for top brands and agencies. We caught up with the new dad and self-proclaimed selfie king about how he’s found his rhythm as a filmmaker while still maintaining a balance.
The two sides of Nare Mokgotho, comedy director and acclaimed visual artist
Massïf’s director and co-owner Nare Mokgotho has quickly established himself as one of our country’s rising comedy directors with a reel injected with razor-sharp comic timing rooted in grounded performances. Now for most biographies that would be enough, but Nare is also an award-winning visual artist, who has been exhibiting worldwide for over 13 years. We caught up with him to find out where these two worlds of art and commercial directing collide.
The rise of Editor Shelby Ncube
Since launching four years ago, Strangelove Studios have quickly carved a space in South Africa’s post production world as the team with their fingers firmly on the pulse of what’s cool. Based in Cape Town and available for bookings in Joburg, the team have consistently been spreading their high-level of craft across the country. We take a closer look at one of their Editors, Shelby Ncube, and the part he’s played in the post house’s success.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.