IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Dan Mace from JOE collaborates with the most followed YouTuber in the world, Mr Beast, as new Chief Creative Officer
South African director, YouTuber and Founder of the creative production company JOE, Dan Mace, has joined forces with billionaire YouTuber, Mr Beast aka Jimmy Donaldson. According to Forbes, Donaldson is the world’s most followed person on YouTube. Dan has been appointed as the Chief Creative Officer of the Beast Philanthropy Channel on YouTube, tasked with carrying out the creative direction of the channel’s future content.
Pressure Cooker elevates more than art, as Brian Little named General Manager.
Pressure Cooker has seen massive growth over the past few years, not just in the high quality of work they are producing but also the sheer amount of in-house talent. The latest addition to the team is entrepreneur, businessman, and former creative, Brian Little. Brian will be joining the leadership team, taking on the role of General Manager. A General Manager at a post-production house? We also had questions!
Simoné Bobo’s directorial debut wins in support of female Springbok rugby
Executive Producer and Founder of Osu Creative Productions, Simoné Bobo, has made her directing debut. ‘Play with Power’ is a short film created in support of the female Springbok rugby team. The film has been awarded the BEST Audio Visual Content Short Film at this year’s Hollard Sports Industry Awards (that’s like the Loeries for the sports world ya’ll). Not many people get to launch their directing careers with awarded work, but this is Simoné Bobo, and honestly, we would expect nothing less.
Spitfire, a decade of ‘Challenge Accepted’
Let’s face it, team Spitfire has never quite fit into the traditional production company box. Over the past 10 years they have always approached work with the same attitude of ‘Where there’s a screen, there’s an opportunity’. But hey, a production company that has an in-house Head of Content is a production company that just thinks differently.
Meghan Daniels presses play in new surreal spot for Count Pushkin
Director Meghan Daniels from Butterfly Films has delivered a visually stylised and striking spot for Count Pushkin. Working with their cast, athlete Chelsea-Sloan Samuels and Model and Dancer Sonwabile Mhlonyane, Meghan brought a playful and bold purple-fuelled world to life that we would happily get lost in.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.