Live Updates: South Africa’s Shortlists and Winners at Cannes 2024
As always, IDIDTHAT is bringing you the Cannes Lions action live, this year in partnership with LITTLEBIG. As of the 17th of June 2024, this page is your gateway to all things South Africa in Cannes. Right here you can check in to view South Africa’s winners and shortlists, the work, and the talented IDIDTHAT members involved in the work. We’ll be updating this page as results come in. Also, head over to our Instagram and Facebook for more coverage. Good luck and here’s to championing South African creativity on a global stage. Go Saffas!
[LAST UPDATED: 21 June 2024]
South Africa’s Cannes Lions Winners 2024
Winners will be announced every night from the 17th to the 21st of June 2024. Follow all the results as they’re announced live from Cannes, and give us a follow on IDIDTHAT’s Instagram. Check in here for all the updated results and links to view the work.
AWARDS NIGHT 1 (Mon, 17 June 2024)
Print & Publishing
GOLD LION (Social Behaviour & Cultural Insight): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Consumer Goods): COCA-COLA ‘TEBOGO – SOUTH AFRICA’ – VML (Johannesburg) / Neto & Shookan
Outdoor Lions
SILVER LION (Design for Promotional Items): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SILVER LION (Social Behaviour & Cultural Insight): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Displays): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Market Disruption): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Consumer Goods): COCA-COLA ‘BARAKA SHOP – SOUTH AFRICA’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Consumer Goods): COCA-COLA ‘AMBUSH’S SHOP – SOUTH AFRICA’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Consumer Goods): COCA-COLA ‘MAMA DILA – INDONESIA’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City
SHORTLIST (Consumer Goods): COCA-COLA ‘BOMBÓN Y CONFETI – MEXICO’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
SHORTLIST (Consumer Goods): COCA-COLA ‘LANCHES RL – BRAZIL’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
SHORTLIST (Consumer Goods): COCA-COLA ‘PORTAL DEL SABOR – MEXICO’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
SHORTLIST (Not-for-Profit / Charity / Government): PEOPLE OPPOSING WOMEN ABUSE (POWA) ‘KITCHEN’ – JOE PUBLIC (Johannesburg)
SHORTLIST (Not-for-Profit / Charity / Government): PEOPLE OPPOSING WOMEN ABUSE (POWA) ‘BATHROOM’ – JOE PUBLIC (Johannesburg)
SHORTLIST (Social Behaviour & Cultural Insight): AFRISAM ‘THE VLUIT PROJECT’ – (No Member Credits)
Audio & Radio
SHORTLIST (Script): CITY LODGE HOTELS ‘BOSS’ – TBWA Hunt Lascaris (Johannesburg) / Instreem / Sterling Sound / Lorens Persson
SHORTLIST (Script): CITY LODGE HOTELS ‘INTERN’ – TBWA Hunt Lascaris (Johannesburg) / Instreem / Sterling Sound / Lorens Persson
SHORTLIST (Script): CITY LODGE HOTELS ‘HR‘ – TBWA Hunt Lascaris (Johannesburg) / Instreem / Sterling Sound / Lorens Persson
SHORTLIST (Consumer Goods): DETTOL ‘SMALL BIG THINGS – U’NI OMOSHAYO’ – (No Member Credits)
Health & Wellness
No Winners for South Africa
Pharma
No Winners for South Africa
AWARDS NIGHT 2 (Tues, 18 June 2024)
Entertainment Lions For Gaming
GRAND PRIX (Launch/Relaunch): XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
SILVER LION (Brand Partnerships, Sponsorships & Collaborations): XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
SHORTLIST (Audio Visual Content): XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
SHORTLIST (Use of Gaming Streaming Platforms): XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
Entertainment Lions For Sport
SILVER LION (Fan Engagement/Distribution Strategy): XBOX ‘THE EVERYDAY TACTICIAN’– Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
SHORTLIST (Brand Storytelling): ON RUNNING ‘RIGHT TO RACE’ – (No Member Credits)
Industry Craft
GOLD LION (Art Direction: Brand & Communications Design): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
Design
SHORTLIST (Promotional Items Design): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
Digital Craft
No Winners for South Africa
Entertainment
No Winners for South Africa
Entertainment Lions For Music
No Winners for South Africa
Film Craft
No Winners for South Africa
AWARDS NIGHT 3 (Wed, 19 June 2024)
Creative B2B
GOLD LION (Cross-Channel Storytelling): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SILVER LION (Craft in B2B): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Innovative Use of Content): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Integrated Campaigns): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Long Term Brand Building): CORONA ‘EXTRA LIME COMPANY’ – Boundless (Johannesburg) / CSA.Global / Davin Phillips / Kirby Manousakis / Lindile Ndwayana / Wongie Mafilika / Eyeforce / Arthur Neumeier / Ashleigh Jarrat / Kyle Stroebel
Creative Data
SILVER LION (Data-Enhanced Creativity): XBOX ‘THE EVERYDAY TACTICIAN’– Clockwork (Johannesburg)
Direct
GRAND PRIX (Gaming): XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
SILVER LION (Co-Creation & User-Generated Content): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
BRONZE LION (Small-Scale Media): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Data-Driven Targeting): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
PR
SILVER LION (Launch/Relaunch): XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
SHORTLIST (Corporate Purpose & Social Responsibility): BRUTAL FRUIT SPRITZER ‘SHEBEEN’ – JOE PUBLIC (Johannesburg)
Social & Influencer
SILVER LION (Social Purpose): THE RIKY RICK FOUNDATION ‘STRONGER’ – TBWA\HUNT LASCARIS (Johannesburg) / Instreem / Audio Militia / Nick Argyros / Craig Hawkins / Paul Norwood / Richard Staub / Gerrick Jones / David Law
SHORTLIST (Innovative Use of Creators, Influencers or Celebrities): UNILEVER ‘SKINS FOR SKIN’ – (No Member Credits)
Media
No Winners for South Africa
AWARDS NIGHT 4 (Thurs, 20 June 2024)
Brand Experience & Activation
GOLD LION (Gaming-Led Brand Experience): XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
SILVER LION (Guerrilla Marketing & Stunts): GOOGLE ‘IPAGER’ – (No Member Credits)
BRONZE LION (Use of Humour): GOOGLE ‘IPAGER’ – (No Member Credits)
SHORTLIST (Brand-Owned Experiences): XBOX ‘XBOX FIELD TRIPS’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Craft (Mexico), Simon + Ben (London), Factory Studios (London), Assembly (London) & Ukie (London)
SHORTLIST (Social Behaviour & Cultural Insight): AFRISAM ‘THE VLUIT PROJECT’ – (No Member Credits)
SHORTLIST (Sponsorship & Brand Partnership): UNILEVER ‘SKINS FOR SKIN’– (No Member Credits)
SHORTLIST (Sponsorship & Brand Partnership): RAID ‘CLOSER TO CARE’ – Scholars Film (Durban)/ Colwyn Thomas / Melissa Thorne / Nosipho Mkhize / Hlengiwe Mbongwa / Ayubu Kasasa / Clementine Dusabejambo / Jared Hinde / Marcus Hebbelmann / Gabriel Attwood / Thami Xhosa / Jean Luc / Roger Jardine / Jamie Taylor & Colwyn Thomas / Safali Eugene / Kyle Stroebel / Gary Thomas
– In collaboration with Ogilvy (Chicago)
SHORTLIST (Single-Market Campaign): GOOGLE ‘IPAGER’ – (No Member Credits)
Creative Business Transformation
SHORTLIST (Experience Transformation): RAID ‘CLOSER TO CARE’ – Scholars Film / Colwyn Thomas / Jared Hinde / Gabriel Attwood / Sibusiso Masinga / Hlengiwe Mbongwa / Colwyn Thomas / Kyle Stroebel / Gary Thomas
– In collaboration with Ogilvy (Chicago)
SHORTLIST (Venture Models & Corporate Innovation): RAID ‘CLOSER TO CARE’ – Scholars Film
– In collaboration with Ogilvy (Chicago)
SHORTLIST (Product): SC JOHNSON ‘TOGETHER LET’S END MALARIA’ – Scholars Film
– In collaboration with SC Johnson, (Racine) /Brandtech Consulting (New York)
Creative Strategy
SHORTLIST (Multi-Market Strategy): CADBURY ‘THERE’S A GLASS & A HALF IN EVERYONE’ – Ogilvy South Africa / Left Post Production / PR: ACCENTURE SONG SA (Johannesburg)
– In collaboration with VCCP (London), Ogilvy (Kuala Lampur), Ogilvy (Mumbai) & Ogilvy (Singapore)
SHORTLIST (Long-Term Strategy): CADBURY ‘THERE’S A GLASS & A HALF IN EVERYONE’ – Ogilvy South Africa / Left Post Production / PR: ACCENTURE SONG SA (Johannesburg)
– In collaboration with VCCP (London), Ogilvy (Kuala Lampur), Ogilvy (Mumbai) & Ogilvy (Singapore)
SHORTLIST (Brave Brands): GOOGLE ‘IPAGER’ – (No Member Credits)
Creative Commerce
No Winners for South Africa
Creative Effectiveness
No Winners for South Africa
Innovation
No Winners for South Africa
Luxury & Lifestyle
No Winners for South Africa
AWARDS NIGHT 5 (Fri, 21 June 2024)
Film
BRONZE (Consumer Goods): ADIDAS ORIGINALS ‘WE GAVE THE WORLD AN ORIGINAL, YOU GAVE US A THOUSAND BACK.’ – (No Member Credits)
SHORTLIST (Travel, Leisure, Retail, Restaurants & Fast Food Chains): KFC ‘BEYOND THE SEA’ – Ogilvy South Africa / 0307 Films / Kim Geldenhuys / Jacqui Beek / Mathieu Plainfosse / William Boyes / Chocolate Tribe / Rob Van Der Bragt / Jean Du Plessis / Strangelove / Nic Apostoli / Marc Algranti
SHORTLIST (Travel, Leisure, Retail, Restaurants & Fast Food Chains): KFC ‘BEYOND THE SEA’ – Ogilvy South Africa / 0307 Films / Kim Geldenhuys / Jacqui Beek / Mathieu Plainfosse / William Boyes / Chocolate Tribe / Rob Van Der Bragt / Jean Du Plessis / Strangelove / Nic Apostoli / Marc Algranti
SHORTLIST (Social Behaviour & Cultural Insight): ADIDAS ORIGINALS ‘WE GAVE THE WORLD AN ORIGINAL, YOU GAVE US A THOUSAND BACK.’ – (No Member Credits)
SHORTLIST (Consumer Goods): KRUGER PRODUCTS ‘LOVE IS MESSY’ – Louise Knepscheld
SHORTLIST (Consumer Services/Business to Business): CAPITAL LEGACY ‘FINAL SAY’ – Sterling Sound / Lorens Persson
The Dan Wieden Titanium Lions
TITANIUM LION (Titanium): XBOX ‘THE EVERYDAY TACTICIAN’– Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
SHORTLIST (Titanium): COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST (Titanium): GOOGLE ‘IPAGER’ – (No Member Credits)
Special Awards
Regional Networks of the Year: TBWA\HUNT LASCARIS
Glass: The Lion For Change
No Winners for South Africa
Sustainable Development Goals
No Winners for South Africa
Grand Prix for Good
No Winners for South Africa
Lions Health Grand Prix for Good
No Winners for South Africa
South Africa’s Cannes Lions Shortlists 2024
IDIDTHAT will be the first to bring you the Cannes Lions shortlists for South Africa as they are announced from the 15th – 21st of June 2024. Not only will we list those involved in creating the magic, we’ll also be showcasing the actual work that’s being recognised globally and link it back to the IDIDTHAT companies behind the work. This way, you’ll know exactly who the top creative minds to collaborate with are.
Sustainable Development Goals (Shortlist Announced Wed, 19 June)
No shortlists for South Africa
Film (Shortlist Announced Tues, 18 June)
2 x SHORTLIST: KFC ‘BEYOND THE SEA’ – Ogilvy South Africa / 0307 Films / Kim Geldenhuys / Jacqui Beek / Mathieu Plainfosse / William Boyes / Chocolate Tribe / Rob Van Der Bragt / Jean Du Plessis / Strangelove / Nic Apostoli / Marc Algranti
2 x SHORTLIST: ADIDAS ORIGINALS ‘WE GAVE THE WORLD AN ORIGINAL, YOU GAVE US A THOUSAND BACK.’ – (No Member Credits)
SHORTLIST: KRUGER PRODUCTS ‘LOVE IS MESSY’ – Louise Knepscheld
SHORTLIST: CAPITAL LEGACY ‘FINAL SAY’ – Sterling Sound / Lorens Persson
Creative Business Transformation (Shortlist Announced Tues, 18 June)
2 x SHORTLIST: RAID ‘CLOSER TO CARE’ – Scholars Film / Colwyn Thomas / Melissa Thorne / Nosipho Mkhize / Hlengiwe Mbongwa / Ayubu Kasasa / Clementine Dusabejambo / Jared Hinde / Marcus Hebbelmann / Gabriel Attwood / Thami Xhosa / Jean Luc / Roger Jardine / Jamie Taylor & Colwyn Thomas / Safali Eugene / Kyle Stroebel / Gary Thomas
– In collaboration with Ogilvy (Chicago)
SHORTLIST: SC JOHNSON ‘TOGETHER LET’S END MALARIA’ – Scholars Film / Colwyn Thomas / Jared Hinde / Gabriel Attwood / Sibusiso Masinga / Hlengiwe Mbongwa / Christiaan Scheepers / Kyle Stroebel / Gary Thomas
– In collaboration with SC Johnson, (Racine) / Brandtech Consulting (New York)
Creative Strategy (Shortlist Announced Tues, 18 June)
2 x SHORTLIST: CADBURY ‘THERE’S A GLASS & A HALF IN EVERYONE’ – Ogilvy South Africa / Left Post Production / PR: ACCENTURE SONG SA (Johannesburg)
– In collaboration with VCCP (London), Ogilvy (Kuala Lampur), Ogilvy (Mumbai) & Ogilvy (Singapore)
SHORTLIST: GOOGLE ‘IPAGER’ – (No Member Credits)
Creative Commerce (Shortlist Announced Tues, 18 June)
No shortlists for South Africa
Creative Effectiveness (Shortlist Announced Tues, 18 June)
No shortlists for South Africa
Luxury & Lifestyle (Shortlist Announced Tues, 18 June)
No shortlists for South Africa
Creative Data (Shortlist Announced Mon, 17 June)
SHORTLIST: XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
Creative B2B (Shortlist Announced Mon, 17 June)
SHORTLIST: CORONA ‘EXTRA LIME COMPANY’ – Boundless (Johannesburg) / CSA.Global / Davin Phillips / Kirby Manousakis / Lindile Ndwayana / Wongie Mafilika / Eyeforce / Arthur Neumeier / Ashleigh Jarrat / Kyle Stroebel
4 x SHORTLIST: COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
Brand Experience & Activation (Shortlist Announced Mon, 17 June)
SHORTLIST: XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
SHORTLIST: XBOX ‘XBOX FIELD TRIPS’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Craft (Mexico), Simon + Ben (London), Factory Studios (London), Assembly (London) & Ukie (London)
SHORTLIST: AFRISAM ‘THE VLUIT PROJECT’ – (No Member Credits)
SHORTLIST: UNILEVER ‘SKINS FOR SKIN’– (No Member Credits)
SHORTLIST: RAID ‘CLOSER TO CARE’ – Scholars Film (Durban) / Colwyn Thomas / Melissa Thorne / Nosipho Mkhize / Hlengiwe Mbongwa / Ayubu Kasasa / Clementine Dusabejambo / Jared Hinde / Marcus Hebbelmann / Gabriel Attwood / Thami Xhosa / Jean Luc / Roger Jardine / Jamie Taylor & Colwyn Thomas / Safali Eugene / Kyle Stroebel / Gary Thomas
– In collaboration with Ogilvy (Chicago)
3 x SHORTLIST: GOOGLE ‘IPAGER’ – (No Member Credits)
Design (Shortlist Announced Sun, 16 June)
SHORTLIST: COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
Direct (Shortlist Announced Sun, 16 June)
3 x SHORTLIST: COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST: XBOX ‘THE EVERYDAY TACTICIAN’– Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
Entertainment Lions For Gaming (Shortlist Announced Sun, 16 June)
4 x SHORTLIST: XBOX ‘THE EVERYDAY TACTICIAN’ – Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
Entertainment Lions For Sport (Shortlist Announced Sun, 16 June)
SHORTLIST: ON RUNNING ‘RIGHT TO RACE’ – (No Member Credits)
SHORTLIST: XBOX ‘THE EVERYDAY TACTICIAN’– Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
Industry Craft (Shortlist Announced Sun, 16 June)
SHORTLIST: COCA-COLA ‘AMBUSH’S SHOP – SOUTH AFRICA’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST: COCA-COLA ‘MAMA DILA – INDONESIA’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
SHORTLIST: COCA-COLA ‘LAS DELICIAS – MEXICO’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
SHORTLIST: COCA-COLA ‘BOMBÓN Y CONFETI – MEXICO’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
4 x SHORTLIST: COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
Media (Shortlist Announced Sun, 16 June)
SHORTLIST: SCHWEPPES ‘THE SOCIAL SOUND’ – Grey (Johannesburg)
PR (Shortlist Announced Sun, 16 June)
SHORTLIST: BRUTAL FRUIT SPRITZER ‘SHEBEEN’ – JOE PUBLIC (Johannesburg)
SHORTLIST: XBOX ‘THE EVERYDAY TACTICIAN’– Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
Social & Influencer (Shortlist Announced Sun, 16 June)
SHORTLIST: THE RIKY RICK FOUNDATION ‘STRONGER’ – TBWA\HUNT LASCARIS (Johannesburg) / Instreem / Audio Militia / Nick Argyros / Craig Hawkins / Paul Norwood / Richard Staub / Gerrick Jones / David Law
SHORTLIST: UNILEVER ‘SKINS FOR SKIN’ – (No Member Credits)
Digital Craft (Shortlist Announced Sun, 16 June)
No shortlists for South Africa
Entertainment (Shortlist Announced Sun, 16 June)
No shortlists for South Africa
Entertainment Lions For Music (Shortlist Announced Sun, 16 June)
No shortlists for South Africa
Audio & Radio (Shortlist Announced Sat, 15 June)
SHORTLIST: CITY LODGE HOTELS ‘BOSS’ – TBWA Hunt Lascaris (Johannesburg) / Instreem / Sterling Sound / Lorens Persson
SHORTLIST: CITY LODGE HOTELS ‘INTERN’ – TBWA Hunt Lascaris (Johannesburg) / Instreem / Sterling Sound / Lorens Persson
SHORTLIST: CITY LODGE HOTELS ‘HR‘ – TBWA Hunt Lascaris (Johannesburg) / Instreem / Sterling Sound / Lorens Persson
SHORTLIST: DETTOL ‘SMALL BIG THINGS – U’NI OMOSHAYO’ – (No Member Credits)
Outdoor (Shortlist Announced Sat, 15 June)
SHORTLIST: COCA-COLA ‘BARAKA SHOP – SOUTH AFRICA’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST: COCA-COLA ‘AMBUSH’S SHOP – SOUTH AFRICA’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST: COCA-COLA ‘MAMA DILA – INDONESIA’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
SHORTLIST: COCA-COLA ‘LANCHES RL – BRAZIL’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
SHORTLIST: COCA-COLA ‘PORTAL DEL SABOR – MEXICO’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
SHORTLIST: COCA-COLA ‘BOMBÓN Y CONFETI – MEXICO’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City.
SHORTLIST: PEOPLE OPPOSING WOMEN ABUSE (POWA) ‘KITCHEN’ – JOE PUBLIC (Johannesburg)
SHORTLIST: PEOPLE OPPOSING WOMEN ABUSE (POWA) ‘BATHROOM’ – JOE PUBLIC (Johannesburg)
SHORTLIST: AFRISAM ‘THE VLUIT PROJECT’ – (No Member Credits)
4 x SHORTLIST: COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
Print & Publishing (Shortlist Announced Sat, 15 June)
SHORTLIST: COCA-COLA ‘TEBOGO – SOUTH AFRICA’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST: COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
Pharma (Shortlist Announced Sat, 15 June)
No shortlists for South Africa
Health & Wellness (Shortlist Announced Sat, 15 June)
No shortlists for South Africa
Film Craft (Shortlist Announced Sat, 15 June)
No shortlists for South Africa
The Dan Wieden Titanium Lions (Shortlist Announced Tues, 4 June)
SHORTLIST: COCA-COLA ‘THANKS FOR COKE-CREATING’ – VML (Johannesburg)
– In collaboration with VML: New York, Kansas City & Sao Paulo; VML Commerce, Mexico City / Neto & Shookan
SHORTLIST: GOOGLE ‘IPAGER’ – (No Member Credits)
SHORTLIST: XBOX ‘THE EVERYDAY TACTICIAN’– Clockwork (Johannesburg)
– In collaboration with McCann (London), Craft (London), Exell (London), Lowkey Films (London) & Wave (London), TNT Sport & Assembly (London)
Glass: The Lion For Change (Shortlist Announced Tues, 4 June)
No shortlists for South Africa
Innovation (Shortlist Announced Tues, 4 June)
No shortlists for South Africa
South Africa’s Cannes Coverage:
We’re sharing South Africa’s shortlists as they’re announced every day
IDIDTHAT will be announcing the South African shortlists and winners live from Cannes. Follow our live updates page during Cannes week, from June 17 to 21, to stay informed in real-time.
We’ll showcase South Africa’s winners live from the awards as they are announced
The awards run over all 5 nights during Cannes week, and we’ll be there back all the Saffas. Follow us on Facebook and Insta, subscribe to our newsletter to keep up-to-date on all South Africa’s results as they happen.
If you’re heading to Cannes this year, please let us know so we can add you to the South Africans in Cannes group to make sure you don’t miss out on our annual SA family portrait taken on the Croisette. See you on the other side Team SA!
Thanks again to our partners at LITTLEBIG for enabling us to bring you all the Cannes Lions news this year.
Live Updates: South Africa’s Winners & Shortlists at Cannes 2024
As always, IDIDTHAT is bringing you the Cannes Lions action live, this year in partnership with LITTLEBIG. As of the 17th of June 2024, this page is your gateway to all things South Africa in Cannes. Right here you can check in to view South Africa’s winners and shortlists, the work, and the talented IDIDTHAT members involved in the work. We’ll be updating this page as results come in. Also, head over to our Instagram and Facebook for more coverage. Good luck and here's to championing South African creativity on a global stage. Go Saffas!
Meet South Africa’s Cannes Lions Judges 2024
Being selected as a judge at Cannes is a massive achievement. It’s a testament to the respect the industry has for you on an international scale. We know that while a lot of us will be basking in the glitz and canapes Cannes has to offer, these judges will be toiling away in dark rooms, sifting through all the entries to identify the most outstanding work the world has to offer. Not to mention the Cannes Lions Shortlist judges who already had to work overtime and in between their own pitches back home! We see you, and we salute you.
South Africa’s Cannes Predictions 2024
IDIDTHAT is kicking off our countdown to The Cannes Lions Festival of Creativity with South Africa’s Cannes Predictions! We’ve brought together a team of creative heavyweights to view the work entered by South Africa into Cannes this year and choose the work they think will turn heads. A massive shoutout to our judges Fran Luckin, Steph van Niekerk, Roland Sweet, and Xolisa Dyeshana – thank you for being absolute gold as always!
IDIDTHAT partners with LITTLEBIG to bring South Africa all the Cannes Lions news 2024
Each year we team up with a partner to bring the South African ad industry all the Cannes Lions coverage and most importantly celebrate South Africa’s creative work and strengthen our unique ad culture. As we gear up for the festival, we are excited to announce our partnership with production company, LITTLEBIG. Thanks to the team’s support IDIDTHAT is yet again able to bring home all the Cannes 2024 news. Having won Gold at Cannes themselves, LITTLEBIG understands the significance of Saffas supporting each other internationally. Thank you for joining us in championing South Africa’s creativity.
