South Africa’s D&AD results are in, here’s the work.
South Africa picked up a handful of shortlist recognitions at this year’s D&AD Awards, with a Wood Pencil awarded to Accenture Song for Allan Gray’s ‘A Seat at The Table’. Love this work, go team! And while it wasn’t the country’s biggest year at D&AD, getting shortlisted here still means the work stood out among some of the best creative entries in the world.
D&AD Awards remain one of the industry’s toughest benchmarks for creative excellence across design, advertising, craft, and production. Here’s a quick look at the different D&AD Pencil levels:
Shortlist: Work that demonstrates merit, worthy of recognition and in the top echelon of entries. It’s awarded in all categories in the first instance.
Wood Pencil: The best of the year in advertising, design, craft, culture and impact.
Graphite Pencil: For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil.
Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to outstanding work that achieves true creative excellence.
White Pencil: For exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change.
Black Pencil: The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
D&AD AWARD WINNERS
AWARDED
Shortlist: Impact
Shortlist: Sports Entertainment
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Sidelsky joins the flock
Egg Films has signed Canadian-based director Marc Sidelsky, bringing his cinematic style and subversive humor to South Africa. Known for his deadpan, bone-dry wit, Marc now has a creative home for his bold storytelling at Egg Films, where he’ll be available for local agency work.
Fell + Company, from concept to screen, an agency and production company built for today
Fell + Co is a creative agency that offers full-service production and post under one roof, delivering faster turnarounds, smarter budgets, and personalised service. Head of Relations Kirsten Gerber says, “We don’t sell products; we tell stories about people who do.
Joe Public named Agency of the Year at The Loerie Awards 2024
Joe Public proudly took to the stage at the 46th annual Loerie Awards in Cape Town as Agency of the Year. Joe Public Cape Town, Durban, Johannesburg, and their clients bagged 35 of the sought-after birds, including five wins with production partners Romance Films, Darling Films and Post Modern.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
