D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Osu Creative Productions sign two rising stars; director Yoza Mnyanda & photographer Michelle Perkins
Director Yoza Mnyanda and photographer Michelle Perkins recently became part of the Osu family and brought with them a refreshing wave of creative intelligence. Their agile, collaborative and daring approach within their respective disciplines, made them an obvious fit to the Osu way of working. Here's what you need to know.
Digital Communication: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all the IDIDTHAT companies that were awarded by the Creative Circle in 2020 in the 'Digital' category. Here you can find the winning work and the winning people who created it. Congratulations you digital darlings! Don’t miss the virtual ‘Ad of the Year’ awards on the 4th of March to find out which campaign will reign supreme.
Film: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve put together this handy showcase of all the IDIDTHAT companies that were awarded by the Creative Circle in the 'Film' category throughout 2020. Congratulations you cinematic beauties on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards! What campaign do YOU think deserves the title of South Africa’s best of the best?
PR and Live Communications: Creative Circle’s Ad of the Month winners in 2020. In the running for Ad of the Year.
We’ve tracked down all our IDIDTHAT members’ work that was awarded in Creative Circle’s ‘PR & Live Communications’ category throughout 2020. Congratulations on being in the running for the coveted ‘Ad of the Year’ award on the 4th of March at the Virtual Ad of the Year Awards, boom! What campaign do YOU think deserves the title of South Africa’s best of the best?
Made Films walking into their second year like…
They made it! Director Dani Hynes and Producers Mel Curtis and Dumisani Mvumvu celebrate their first year as Made. We catch up with the team to find out how the hell they did it…and there's even a bit about sea swimming piranhas.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
