South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact [email protected] to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
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Finalist: Moving Image Craft & Production | Cinematography – Single
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Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
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Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
AVIJOZI 2025: Where Creativity and Technology Meet – Under the Theme ‘Heart of Steel’
Now in its 4th edition, AVIJOZI continues its legacy as Africa’s premier free-access festival at the intersection of Film Production, AI, Animation, VFX, Interactive Tech, Gaming, Comics, and Content Development. Where creativity and technology meet. The 2025 theme, ‘Heart of Steel’, signals boldness in the face of change, speaking directly to creators navigating industry disruption and rapid technological transformation.
It’s not you, it’s your treatment: How top ad Creatives pick their directors.
Steph van Niekerk, one of the most awarded creatives to come out of South Africa, takes us behind the scenes on how she and her team tackle one of the most crucial parts of the production process: selecting directors. From how she vets wishlists, what she looks for in a treatment, to the red flags that raise eyebrows, this is a must-read for any director who wants to get in the room and stay there.
Introducing Incommon Director Retang Sebeka
Incommon is the perfect home for Retang to direct the kind of work he’s become known for; quirky, story-driven, and beautifully framed. His style sits somewhere between cool and curious, with a voice that blends fashion sensibilities, cultural fluency, and a gently funny take on the world.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: February 2018
Executive Creative Director at Publicis Machine, Gareth McPherson, has come a long way since roaming the cutthroat halls of Rondebosch Boys’ High. Lucky for us Gareth rose above this adversity and is now a badass creative leader and we’re honoured to have him judge this month’s iDidTht Craft Awards.
Best in Film Craft: January 2018
Creative Director at Hellocomputer, Camilla Clerke, judged this month’s Craft Awards. Camilla has gone from winning awards at Loeries, D&AD and Cannes to judging awards at Cannes to even filling a can with water from a stream #DayZero. She’s a pretty big deal and it’s a privilege and an honour to have her *curtsy
iDidTht Craft Awards Rankings 2017
We’re kicking off 2018 with a throwback to 2017 by celebrating the best craft of the year. iDidTht's Monthly Craft Awards showcase the very best by production companies in SA. Here are the top 13 ranked companies of the year. So stop googling ‘What is Bitcoin’ and rather check out which production companies kicked ass, including all the Best of Reel and Special Mentions awarded by the industry's leading creatives.
