IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
A-List Director Kevin Fitzgerald announces move to 7 Films
When one of the top, most established directors in the industry makes a move like this, we pay attention 👀 We meet with the legend himself and the legendary team at 7 Films to find out more about this blessed union.
Calling all young creatives: Last day to register for the Cannes Young Lions Competition
Art directors, writers, producers, filmmakers, aged 30 or younger register NOW for the Cannes Young Lions Film Competition. Brief coming in hot this Friday, 28th of February, and you'll have 48 hours to film, edit and deliver a 60-second commercial on the topic provided. Win a free trip to the Cannes Lions International Festival of Creativity and the chance to compete against other winning teams from around the world for the ultimate prestige of being crowned this year’s Young Lions! Huge thanks to South Africa's Official Cannes Lions Representatives, Ster-Kinekor Sales for making this possible *FistBump
Director Dani Hynes, Mel Curtis & Dumi Mvumvu Launch Made Films
The doors of Made Films are officially open and we're all invited.🎉Meet the team behind the newly-launched production company, find out what’s at the core of their offering, and let's talk about how to get it made.
Look at who joined 7 Films – Director Ndumiso Sibanda
After having directed in over 50 countries around the world Ndumiso Sibanda has decided to call 7 Films home. We find out more about this Zimbabwean-born South African with a taste for adventure, a love of the continent and a passion to promote African identity.
Case for Cinema: The 4 most common cinema myths busted
Do you think your big idea deserves to be seen on the big screen or is it a big waste of time? We channel our inner Columbo to uncover the truth about advertising in cinema and we think you'll be pretty surprised by the findings 🍿
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Subscribe To Our Newsletter
Receive updates on South Africa’s best work and the winning companies behind it.
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.