IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Romance Films’ performance director Emilie Badenhorst delivers bold love story in latest music video ‘Strangers’
Romance’s Emilie Badenhorst once again flexes her ability as a performance director in her new music video for DJ Dom Dolla. Celebrating those lost in the cracks of society, ‘Strangers’ is a passionate coming-of-age love story that catapults you out of your comfort zone. We spoke to Emilie about her unfiltered approach to directing and the importance of representation.
South Africa scores big for sound and music, Pressure Cooker delivers world class animated feature ‘Seal Team’
A major win for SA’s post-production industry; with both the sound and music handled by top local audio company, Pressure Cooker, for this Netflix film. We go behind the scenes with their Co-Founder, James Matthes, to find out how this big-scale animation project was completed and what it means for the South African post-production industry.
Dan Mace revs up the festive season with ‘Santa Claus is Coming to Town’ remix made from delivery bikes
When director Dan Mace and the team at JOE heard that the food delivery brand was going to be dispatching 2,500 scooter drivers of joy this festive season, they jumped at the opportunity to recreate ‘Santa Claus is Coming to Town’ using Checkers Sixty60 scooters.
Robot’s Paul Ramaema drives into the future for latest Toyota Hybrid spot
Robot’s Paul Ramaema brings his energetic youthful aesthetic mixed with his mindful self-awareness for the launch of the locally built Toyota Hybrid. A car that finds the perfect balance between being environmentally conscious and at the forefront of technology needed the perfect hybrid director 😉
Batandwa Alperstein hits the right note in the latest campaign for Woolworths ‘Let It Shine’
Well cast and beautifully shot, the new Woolworths festive spot directed by Batandwa Alperstein is a moving mixture of emotive and optimistic, something that feels really reflective of the current climate. The campaign proves that Batandwa is a filmmaker who brings authenticity and heart to the work, without getting lost in the advertising veneer. But grab some tissues and watch for yourself!
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.