D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Performance director Emilie Badenhorst joins Romance
Director Emilie Badenhorst joins Romance already armed with an impressive body of work. As a filmmaker she has the ability to explore the smallest of moments shared between people on screen, delicately capturing intimacy and leaving the audience feeling connected with her performers. Feast your eyes, open your mind and create some space on your radar for this modern filmmaker.
Director Bevan Cullinan joins Together Films in the yoghurt aisle
We interrogate one of South Africa's most trusted comedy and performance directors, Bevan Cullinan, on how he’s approached directing over 300 commercials. Thank us later for this rare insight into this weird and wonderful comedy mind.
They ‘We commit to black female directors’
Directing duo Lusanda Mgoduka and Melany Ismail have partnered with They’s founders, Darren Gordon and Alan Irvin. The refreshed They family, joined by female director, Wandile Xaba, unpack the challenge of getting black female directors through the pitch room doors, not to mention black queer and trans directors. They ask the ad industry to step up and join them because it’s not just a They thing, it’s an us thing, a South African thing.
Protected: Chilling new work from Romance director Justice Mukheli for Amnesty International
This content is password-protected. To view it, please enter the password below. Password:
Matte Black – A Decentralised Post Production Collective
Newly launched Matte Black has a new way of doing post. They will manage your entire post production process from shoot to final delivery by assembling bespoke teams from their network around the world, AND they do it remotely. We speak to Exec Producer Joe Erasmus about this one-stop post supervision shop.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
