South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design
AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Radio & Audio-First | Use of Humour
AWARDED:
Finalist: Moving Image Craft & Production | Cinematography – Single
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Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
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Finalist: Music & Sound Craft | Music Adaptation – Instrumental
AWARDED:
Finalist: Interactive, Online & Mobile | Craft – Writing
AWARDED:
Finalist: Music & Sound Craft | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Custom Content
AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series
AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
OBSESSED with director Karien Cherry
IDIDTHAT is obsessed with Giant Films director Karien Cherry. Ranked as the Number 1 director in the African & Middle Eastern region by the 2020 Loeries, Karien has become one of the most sought-after directors in the country. She won her first Best in Craft in IDIDTHAT’s Craft Awards back in 2015 and we’ve been die hard fans ever since. Having recently judged at the D&AD Awards for the second year in a row, Karien shares her thoughts on the work she wishes she did, her superpowers, bucket list and how she’s almost 2000 weeks. This is what Karien Cherry is obsessed with.
Justine Calverley’s latest car ad is a cinematic fantasy ride on Mars for Toyota
Justine Calverley’s spot for Toyota and FCB Joburg is a big-scale cinematic car ad that seamlessly blends visually stunning locations with VFX. The adventurous spot landed Justine 3rd position in AdForum’s Top 5 Best Directors Worldwide for March and we can see why. We spoke to the First Pencil filmmaker about her approach to the work.
Chef’s kiss to director Thina Zibi, serving ama’Italiano and top performances in new work
The latest work from Director Thina Zibi is a hilarious, relatable and distinctly South African ad with some serious Italian flair. With the backing of Triple Story Content and creative from The Odd Number, ‘Always Eatalian’ for Fatti’s and Moni’s is why we love South African advertising. The commercial not only delights with moments that stay with you long after you’ve watched them, but it solidifies Thina’s space in the industry as an exceptionally talented performance director. Bravo!
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
