South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.

The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Darling Films, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!

If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!

AWARDED:
Finalist: Interactive, Online & Mobile | Craft – UX / UI | Interface Design

AWARDED:
Finalist: Radio & Audio-First | Broadcast – Series

AWARDED:
Finalist: Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Radio & Audio-First | Use of Humour

AWARDED:
Finalist:
Moving Image Craft & Production | Cinematography – Single

AWARDED:
Finalist:
Film & Video | Low Budget

AWARDED:
Finalist:
Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist:
Film & Video | Film & Video for Good

AWARDED:
Finalist:
Music & Sound Craft | Music Adaptation – Instrumental

AWARDED:
Finalist: Radio & Audio-First | Custom Content

AWARDED:
Finalist: Experiential & Immersive | Experiential Audio

AWARDED:
Finalist:
Interactive, Online & Mobile | Craft – Writing

AWARDED:
Finalist:
Music & Sound Craft | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Custom Content

AWARDED:
Finalist:
Radio & Audio-First | Craft – Writing – Series

AWARDED:
Finalist: Film & Video | TV, VOD, & Online – Over 90 Seconds – Single

AWARDED:
Finalist: Film & Video | Use of Humour

AWARDED:
Finalist: Moving Image Craft & Production | Direction – Single

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Paving her own path, director Zandi Tisani launches as an Independent Director

Director Zandi Tisani’s move to independence signifies a transformative milestone in her career. While staying true to the fundamentals she embraces as a director – a passion for pop culture, a keen eye for the latest trends, and an affinity for performance-driven work and strong visuals – she has now taken a deliberate step towards prioritising her trajectory as director. This choice opens up fresh and exciting opportunities for creatives to collaborate with her.

The launch of THEN and THEN AGAIN

If you’ve been searching for post production company New Creation Collective and came up empty handed, it’s not because they’ve been hacked. Instead, the post house has undergone a pretty big transformation. Since its original inception over 13 years ago, the post-production company has evolved into two specialized offerings, which they decided to cement as distinct brands in a recent re-launch. Here are four things you need to know about THEN, the commercial and film post-production house and brand new THEN AGAIN, a motion design and illustration company.

Director Sandulela Asanda joins Osu Creative Productions with a bang, releases AfriSam comedy commercial

Director Sandulela Asanda, who recently joined Osu Creative Productions, has wasted no time making her mark. The release of her latest commercial for AfriSam not only validates Executive Producer Simoné Bobo’s initial instinct in recognising Sandulela’s talent as a performance and comedy director but also underscores her ability to collaborate with actors and non-actors alike. With a blend of humour, irreverence, and an innate understanding of youth culture, Sandulela proves herself to be a true force on the Osu roster.

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.