IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
10th Street introduce documentary MAP1MP1, the story that had to be told
10th Street have recently branched out into long-form storytelling and are behind the much-anticipated documentary about Springbok’s Makazole Mapimpi, the first South African to score a try in a Rugby World Cup Final, titled MAP1MP1.
Director Zandi Tisani Said That
Robot’s Zandi Tisani is a director with a finger on the pulse of pop culture, a background (and awards) in scriptwriting and a heart set on crafting considered narrative films with impactful visuals. About to serve as a jury member on the board for the Creative Circle for her second term in a row, we wanted to find out exactly what Zandi had to say, catch up on her latest work and honestly, just hang around her because we’re obsessed.
Interview: Director Kim Geldenhuys ahead of the release of evocative debut short, ‘The Little Match Girl’
0307 Films’ Kim Geldenhuys, took some time out from commercials to direct his debut short film. ‘The Little Match Girl’ is an evocative piece of storytelling about the plight of the houseless and the human need for acknowledgement. We spoke to Cape Town-based Kim, who opened up about the film and how it personally affected him.
Eyeforce Cape Town turns up the heat, signs Director Ross Hillier and Head of Production Sam Lowe
Based in Amsterdam and Cape Town, production company Eyeforce has signed new talent to their Cape Town roster. We rolled out the red carpet to welcome Director Ross Hillier and Head of Production Samantha Lowe. The duo not only share Eyeforce’s affinity for sports, adventure, sustainability and human stories but will be bolstering the company’s commercial offering.
Blacksmith Culture Collective prove why they’re called the ‘integrated content specialists’
Can fully integrated campaigns be created in less time, more cost-effectively, while still maintaining high production values? Blacksmith Culture Collective says yes and are fresh from delivering 3 integrated content packs for top brands, on TV, digital and social. Let's go!
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.