IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Executive Producer Ksenija Strydom-Mičić; quick witted, has never quitted.
SUPERVISION is production with aplomb. Based on Ksenija's own desire to collaborate with the greats, she has launched a new production company where she plans to centre the values of adaptability, transparency and trust and attract talent that shares in those values. This is Ksenija Strydom-Mičić. This is SUPERVISION films.
Indie Village makes big moves, coming in hot since creative partnership with Anthony Bila
It’s been just over a year since Director, Creative and Photographer Anthony Bila partnered with Executive Producer Dale Love-Ballantine to expand Indie Village into a full end-to-end production offering. We checked in with the two about the impact the move had on the production company, how the industry has responded and how positive transformation drives their success.
Director Slim makes you want to get up and change the world in new spot for MTN
Darling Films’ director Slim was selected to direct the first TVC for MTN's brand platform relaunch. This commercial repositions MTN across Africa putting the continent on a global stage. The launch of the campaign ‘What Are We Doing Today’ sees Slim unleash an eye-catching and foot-stomping piece of conceptual storytelling that will make you wanna get up and change the world!
Mfundo Mkhize joins The Star Film Company, the director behind some of South Africa’s most loved characters.
Nyathi Rider’s Michael Nyathi, KFC’s ‘Next please’ lady, AmaSopranos, Tebza from Powerball; Mfundo Mkhize is the director behind some of our most loved South African characters. Having recently joined the roster at The Star Film Company, we catch up with this top performance and comedy director about his process, nailing those cultural nuances and we get the inside (s)coop on Chicken Licken’s ‘Nyathi Rider’.
Director Meja Shoba tells it like it is
Captivated by South Africa’s creativity and fashion, director Meja Shoba brings a playful vibrancy and a keen eye for aesthetics to the Ola! Films roster. Wonderfully irreverent while determined to subvert stereotypes and challenge assumptions, Meja says ‘There is more to representation than showing a Gogo doing the washing.’
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.