IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
South African copyright in crises
ACT NOW - a new campaign that aims to stop the passing of the controversial Copyright & Performers’ Protection Amendment Bills has been spearheaded by, amongst others, the Commercial Producers Association (CPA) which strongly opposes the new legislation which will be detrimental to the advertising industry and all other creative sectors in South Africa.
Entering the Ayanda Duma era, Robot’s director is unleashed and unafraid.
Ayanda Duma’s pursuit of challenging the status quo coupled with her passion for exploring South African culture, black identity, queer culture and femme culture is what drives her as a director. She proudly stands by her values especially when it comes to breaking down stigmas and stereotypes, she is also an absolute damn joy, warm, generous with her time and her razor-sharp wit. Even when navigating sensitive subject matter, Ayanda always remains at the core of her craft, as exemplified by her latest project - ‘Sex and Pleasure’ for Showmax.
Samantha Nell, making her mark in performance directing
Gentlemen Films director, Samantha Nell, has quickly made a name for herself as a strong performance director with a talent for storytelling. Her reel showcases stand-out work in both comedy and drama, often combining the two, and has seen her directing some of the most renowned and respected actors in South Africa, in commercials and now in her debut feature film for Netflix. We caught up with the Gentlemen Films director about her rise in the industry.
Director Dani Hynes launches Love Films. We love that idea.
Loves Films is doing it a little differently. It’s a production company that provides a “come-and-go-as-you-please” home for freelance directors and a more permanent residency option for those who want to stay longer. Love Films is another way to bring ideas to life. ‘Curating creative and production teams to collaborate with on commercials, music videos or films means that we can create bespoke solutions to every board, budget and schedule that comes our way.’ Says Dani. It’s about putting the right heads together to show each job the Love it deserves.
Meet the newest production company on our radar, welcome And.
And. is the new production company from Robert dos Santos and Byron Davis which stables a cast of directors with global talent. Making waves internationally And. has racked up 50+ awards and nominations for their work on the world stage. Now, their sights are set on South Africa. And with a quick look at what they’ve been up to, it’s only a matter of time before they are household names back home.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.























































